Karsten Haas Email and Phone Number
Karsten Haas work email
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Karsten Haas personal email
A respected expert at building and leading successful in-market, international, functional and cross-functional teams to increase sales and improve profit contribution. Astute, highly adaptable and energetic as a commercial leader, with extensive experience in Global Strategic & Operational Marketing, Sales Management, Market Access, Commercial Effectiveness, Business Development and Licensing in Specialty and Primary Care throughout international markets.Core strengths include; people development, strategic planning, omnichannel marketing, brand leadership and key account management – with a demonstrable record of initiating, leading and delivering challenging projects through innovation, collaboration and a consistent can-do mentality.
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Managing Director D-A-Ch ClusterRecordati Pharma Gmbh Jan 2024 - PresentUlm, Baden-Württemberg, De -
General ManagerRecordati Pharma Gmbh Mar 2022 - Dec 2023Ulm, Baden-Württemberg, De -
Vp Global Brand Lead PalexiaGrünenthal Group Oct 2018 - Feb 2022Aachen, De- Responsibility for the flagship Grünenthal brand, with yearly revenue of >€305m, delivering double digit growth from '18 to today- Member of the Global Marketing & Partnering Leadership Team - Leading a team responsible for the strategic and tactical brand planning, incl all product life cycle management initiatives and programmes from launch to LoE.- Successful development and delivery of advanced Customer Experience (Cx) excellence and spearheaded the implementation of industry-leading Omnichannel capabilities and analytics across business segments - Successful management of international partners. -
Vice President, Head Of Business Unit PainGrünenthal Group Feb 2015 - Sep 2018Aachen, De- Leading the Pain Business Unit, encompassing; Sales Operations, Marketing, Marketing Services (including Digital Services), Training, internal Communications, SFE & Market Insights - Member of the German affiliate management board with a Team-Lead, of approx. 230 FTEs- Development of commercial strategies, incl; Market Access, Payer relations, rebate contracts/tendering and Hospital Business. - Successful introduction of several 2nd brand strategies and tactics- Driving brand re-vitalization by optimizing and streamlining Sales and Marketing operations, incl.; targeting & segmentation, brand re-positioning, and establishing a KAM structure to address and maximize secondary care sector outcomes, with resulting delivery of a Palexia growth rate of +14% in 2018. -
Vice President, Head Of Marketing Palexia And Narcotic Pain PortfolioGrünenthal Group Jan 2014 - Feb 2015Aachen, De- Leading Palexia marketing within the EUA Marketing Leadership Team, with a strong focus on launching new clinical comparative study data, simplifying overall brand communications across all countries.- Leading global strategic brand planning and tactics, as well as all product life cycle management initiatives and programmes.- Strategic and operational brand management - Successful re-launch and launch readiness management.- Coordination of international pricing and tendering for established narcotic brand portfolio.- Successful Late Life-Cycle Management (LLCM) preparations for Grünenthals patch franchise -
Senior Director, Head Of Marketing Versatis & Pain PortfolioGrünenthal Group May 2012 - Dec 2013Aachen, De- Leading the EU&A Versatis Marketing, as part of the EU Marketing Leadership Team. - Leading strategic brand planning & tactics as well as all product life cycle management initiatives and programmes incl brand re-launch and fostering of brand belive- Successful international brand team development applying a viral change process.- Development of strategic and operational brand leadership and the establishment of a resonat communication to HCPs, achieving >250m revenues as one of the most important Grunenthal brands -
Senior Director Commercial Development - Business InsightGrünenthal Group Jan 2011 - Apr 2012Aachen, De- Responsible for ongoing EU&A P&L analytics, investment recommendations & KPI monitoring. - Business monitoring/reporting – evaluation of proposals and corrective performance activities- Member of the Commercial Developement Team- Successful establishment of performance tracking tools and processes.- Introduction of Veeva CRM.- Successful launch of digital iDetailing using iPads for Sales promotional activities.- Development and launch of advanced Targeting and Segmentation activities.- Development and introduction of commercial launch readiness processes including tracking -
Director Global Brands Northern EuropeGrunenthal Northern Europe B.V. Apr 2009 - Dec 2010- Member of the Northern European Leadership Team responsible for all established brand commercial activities with all assigned countries (BeNeLux, Ireland, Nordics) - Development and Management of regional strategic brand planning and cross country aligned tactics to leverage synergies. - Successful launch of Versatis in Ireland. (one of the most successful product launches in Ireland) - Leadership and facilitation on Brand Management, & SFE: Targeting & Segmentation, structures and recruitment, CRM set up.- Ensuring enhancements of regional Marketing & Sales Excellence Initiatives, including exchange of best practices & transfer learning from other countries into the region, aligning procedures, e.g. CRM, Customer Profiling and Adoption based tailored communications
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Global Sales Force Effectiveness DirectorGrünenthal Oct 2007 - Mar 2009Aachen, De- Development and implemention of a sales force effectiveness programs in EU- Development of Portfolio analysis and optimization programs- Ensuring harmonization of targeting processes- Establishing resource optimization and territory alignment processes- Deliver a programme to increase Call Quality- Identify emerging new stakeholders and develop procedures and guidance on how to approach them- Establishment of Key Account Management processes, guidelines and structures across countries -
Director Sfe & Area Director Northern EuropeGrünenthal Jun 2007 - Apr 2008Aachen, De- Interface between given counties and all strategic and operational HQ functions.- Planning & coordination of planning activities for the mid-term planning.- Monitor actual results compared to budget and ensure timely alerts if deviations occur. -
Manager Sales Force Effectiveness & Area Manager GermanyGrünenthal Jul 2003 - Jun 2007Aachen, De -
Sales DirectorGrünenthal Italy Dec 2000 - Jun 2003
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Assistant General ManagementGrünenthal Italy Jan 1998 - Dec 2000
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Marketing Executive Africa, Middle East, AustralasiaGrünenthal 1996 - 1997Aachen, De
Karsten Haas Skills
Karsten Haas Education Details
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Insead
Frequently Asked Questions about Karsten Haas
What company does Karsten Haas work for?
Karsten Haas works for Recordati Pharma Gmbh
What is Karsten Haas's role at the current company?
Karsten Haas's current role is Managing Director D-A-CH Cluster Recordati SPC.
What is Karsten Haas's email address?
Karsten Haas's email address is ka****@****hal.com
What schools did Karsten Haas attend?
Karsten Haas attended Insead.
What skills is Karsten Haas known for?
Karsten Haas has skills like Sales Effectiveness, Pharmaceutical Industry, Pharmaceutical Sales, Product Launch, Market Access, Management, Market Analysis, Strategy, Leadership, Marketing Strategy, Marketing, Pain Management.
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