Responsible for all 14 brands in the Middle East regionManaging Phygital Customer Experience, Marketing and Product Planning Regional Management Committee Member

Responsible for all global INFINITI markets outside China and Americas Developing and implementing customer centric strategies (e.g. eCommerce, immersive digital experiences)Regional Management Committee MemberGlobal Customer Experience Committee Member

Responsible Nissan (INFINITI brand) marketing, digital and PR. Developing and implementing customer centric strategies (e.g. eCommerce, immersive digital experiences). Responsible for all INFINITI markets in Middle East Regional launch and sustain campaigns in creative, media and PR (e.g. product launches e.g. QX50, QX80)Regional Management Committee Member

Responsible for HQ centralized global performance media Implementing global digital media efficiencies. Leading the SEO and SEA global project team enhancing global search performanceManaging the global media agency pitch

Managing the marketing strategy, MarCom, PR, Dealer Development, Product Marketing and Product Planning. Implementing a marketing strategy and launching e.g. Jetta, Passat and Golf R. Product portfolio strategy and product packages and advanced planning. Managing competitor price monitoring, margin calculation and product pricing. Responsible for dealer marketing, dealer development and CI, customer satisfactionRegional motor shows in as well as road show conceptsSponsoring… Show more Managing the marketing strategy, MarCom, PR, Dealer Development, Product Marketing and Product Planning. Implementing a marketing strategy and launching e.g. Jetta, Passat and Golf R. Product portfolio strategy and product packages and advanced planning. Managing competitor price monitoring, margin calculation and product pricing. Responsible for dealer marketing, dealer development and CI, customer satisfactionRegional motor shows in as well as road show conceptsSponsoring strategy for Arab Pop Music and FootballSocial media strategy, social CRM, Facebook page and a Youtube channelResearches to monitor brand funnel performance, advertisement tracking, customer profilingCentral CRM with a Loyalty Program and relaunch the regional websiteRegional public and press relations Managing direct reporting project managers and dotted lined Retail Marketing Manager Show less

Key account manager for all marketing market activities in Europe, Russia, African continent, Middle East and China.Marketing strategies (e.g. MarCom and Product launches strategies)Management of global creative and media agencies

Managing global and regional specific price strategies and alignment with sales regions and local markets.

Chief editor of the international website www.volkswagen.com Coordination of international digital communicationImplementing a CRM strategy to leverage Volkswagen events for lead generationLeading project teams for launch campaigns (e.g. Eos launch) Developing and implementing the first viral campaign as branded entertainment

CRM loyalty program launch covering the German marketManaging the Volkswagen call center premium segmentsManagement of external consultancy agenciesLead management launch German market

Managing the Sponsoring and PR teamLaunching customer magazineRe-Launching company websiteManaging exhibitionsManaging horse riding sponsorships