Karthic Bala

Karthic Bala Email and Phone Number

Founder @ Rejara
United States
Karthic Bala's Location
New York, New York, United States, United States
Karthic Bala's Contact Details
About Karthic Bala

Executive with a passion for building and operating businesses from the ground up and at scale. A career dedicated to leveraging data to evolve and reinvent companies through building new market-focused products that are designed for our digitally enhanced world.• People-focused, profit-driven, and forward-thinking strategist and leader with proven track record of building and growing large successful data teams and businesses. P&L ownership as a division lead for many years, with a strong financial background that has driven over $700MM revenue at a CAGR of over 50%• Adept in building winning cultures and customer-centric teams, with extensive experience in creating collaborative and creative culture that breeds profitable innovation by balancing vision and action.• Expert negotiator who excels in cultivating strategic alliances and lasting customer relationships. Strong sales orientation, M&A experience, business acumen, and financial savvy reinforced by in-depth knowledge of data and high-tech markets/products; longstanding successes leading startup, Fortune 100, turnaround, and high-growth operations.

Karthic Bala's Current Company Details
Rejara

Rejara

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Founder
United States
Karthic Bala Work Experience Details
  • Rejara
    Founder
    Rejara
    United States
  • Various Companies
    Startup Investor And Advisor
    Various Companies Jun 2021 - Present
    Greenwich, Ct, Us
    Advisor/Investor in Tech/AI startups on product, data, tech, strategy, hiring and culture etc.
  • Physician'S Weekly
    Advisory Board Member
    Physician'S Weekly Mar 2021 - Present
    Basking Ridge, Nj, Us
  • Red Ventures
    Executive Vice President Engineering, Product And Data
    Red Ventures Jun 2022 - Jul 2023
    Fort Mill, Sc, Us
  • Leaders Group Holdings Llc
    Board Member
    Leaders Group Holdings Llc Jan 2019 - Dec 2021
    Charlotte, North Carolina, Us
  • Condé Nast
    Chief Data Officer
    Condé Nast Nov 2015 - Dec 2021
    New York, Ny, Us
    • Successfully built and led a 300+ member team of top-tier team of technologists, data engineers, predictive modelers, data scientists, business experts, sales executives, client success experts, qualitative/quantitative researchers and business intelligence professionals that generated over $150 MM of annual data-product revenue and supported over $1.5B of other media revenue.• Architected the data strategy and won Board approval to build a state-of-the-art big-data platform that successfully competes with top technology companies. This platform has enabled Condé Nast to build highly valuable data assets that are leveraged to build deeper consumer relationships and stronger customer partnerships.• Built and launched 3 lines of data product businesses, a data marketing platform and a new healthcare vertical that provide customers best-in-class performance and insights.• Division Lead with P&L ownership and a strong financial background that has driven over $500MM revenue at a CAGR of over 50%• Acquired a company, Citizen Net, to provide AI-driven social media marketing• Acquired a company, Lighthouse Labs, to provide AI-driven performance marketing solutions.• Democratized data using highly interactive dashboards that provide employees and customers actionable data on-demand. This has created a highly data driven culture which is the foundation of future innovation.• Built the framework that enables rapid AI modeling and execution using easily accessible data sets.• Built a real-time audience engagement AI/ML platform which provides personalization. This has increased audience engagement which resulted in higher consumer product sales.• Built an offshore team in Europe and Asia.• Built a platform to acquire new paid consumers using AI to cluster content and predict the optimal customer journey from engagement to conversion.
  • Condé Nast
    Chief Data Officer
    Condé Nast Nov 2015 - Dec 2021
    New York, Ny, Us
    • Successfully built and led a 300+ member team of top-tier team of technologists, data engineers, predictive modelers, data scientists, business experts, sales executives, client success experts, qualitative/quantitative researchers and business intelligence professionals that generated over $150 MM of annual data-product revenue and supported over $1.5B of other media revenue.• Architected the data strategy and won Board approval to build a state-of-the-art big-data platform that successfully competes with top technology companies. This platform has enabled Condé Nast to build highly valuable data assets that are leveraged to build deeper consumer relationships and stronger customer partnerships.• Built and launched 3 lines of data product businesses, a data marketing platform and a new healthcare vertical that provide customers best-in-class performance and insights.• Division Lead with P&L ownership and a strong financial background that has driven over $500MM revenue at a CAGR of over 50%• Acquired a company, Citizen Net, to provide AI-driven social media marketing• Acquired a company, Lighthouse Labs, to provide AI-driven performance marketing solutions.• Democratized data using highly interactive dashboards that provide employees and customers actionable data on-demand. This has created a highly data driven culture which is the foundation of future innovation.• Built the framework that enables rapid AI modeling and execution using easily accessible data sets.• Built a real-time audience engagement AI/ML platform which provides personalization. This has increased audience engagement which resulted in higher consumer product sales.• Built an offshore team in Europe and Asia.• Built a platform to acquire new paid consumers using AI to cluster content and predict the optimal customer journey from engagement to conversion.
  • Caredox Inc.
    Board Member
    Caredox Inc. Jan 2015 - Jan 2018
  • Everyday Health
    President - Phdi (Precision Health Data Institute)
    Everyday Health Jul 2013 - Nov 2015
    New York, Ny, Us
    • Successfully built and led a 100+ member team of top-tier talent in technology, data engineering, predictive modeling, data science, qualitative/quantitative research and business intelligence that supported and generated over $200 MM in annual revenue.• Championed use of BI-related KPIs at all levels of organization to gain competitive advantage.• Built largest state-of-the-art big-data platform for healthcare media, using Amazon EMR, Cloudera Hadoop stack, Spark, HDFS, Hive and R.• Implemented real-time data-warehouse using latest big-data technologies to increase BI footprints and increase processing power by over 1000%.• Created three new data businesses, RxConnect, Flu-tracker and HealthReach, propelling over $35 MM of targeted revenue in 2015, up from zero in 2013.• Built data management platform for audience identification and segmentation that commanded premium pricing: 200% higher than the competition. • Launched industry-leading performance optimization and measurement platform that enabled customers to get 10:1 ROI on marketing investments.• Built personalization platform that: enabled user engagement to grow by 300%; reduced marketing costs by 200%; and increased audience quality.• Hired and mentored data scientists throughout US and India to create Data Sciences division which built and deployed proprietary predictive models for niche healthcare campaigns to identify and profitably acquire targeted audiences via a proprietary programmatic platform.• Member of team that led IPO of the company as a healthcare data leader by building big data assets.• Led due diligence assessment of two hugely successful acquisitions (Medpage Today and Doctor Directory) that generated $80 MM of highly profitable revenue.• Built editorial assistance tool, BigEdit, that used analytics to enable the creation of highly engaging content, which tripled user retention.• Launched Market Research platform to monetize market research which delivered $20 MM in revenue.
  • Everyday Health
    Vp - Business Intelligence
    Everyday Health Oct 2010 - Jun 2013
    New York, Ny, Us
  • Indian School Of Business
    Visiting Professor
    Indian School Of Business Jul 2013 - Jul 2015
    Hyderabad | Mohali, In
  • Viacom
    Director
    Viacom Jul 2002 - Sep 2010
    • Led BI/Data-Warehousing Department that supported over $5 B in revenue with four teams: on-shore application development; data-analytics; data warehouse; and offshore reporting and support.• Developed best-in-class data warehousing platform, EVOLVE, that enabled integrated workflow throughout all parts of the business and provided real-time actionable insights to internal and customer-facing operations.• Designed, implemented and managed audit processes that ensured data quality, system availability and business continuity.• Partnered with business sponsors, program managers, infrastructure teams and vendors to architect and build IT solutions that used data and analytics for all decision-making.• Developed and implemented 5-year data strategy and roadmap.• Developed scheduling optimization platform that escalated ad-serving effectiveness and enabled an increase in annual revenue of $150 MM.• Launched sales planning tool that created cross-platform deals which doubled average deal size.• Created and implemented BI best practices strategy and data governance policy.• Maintained close relationship with business community and created environment of transparency and trust, thereby enabling my team to succeed.
  • Tiaa-Cref
    Project Lead
    Tiaa-Cref Aug 1998 - Jun 2002
    New York, Ny, Us
  • Various Companies
    Engineer
    Various Companies Aug 1993 - Jul 1997
    Greenwich, Ct, Us

Karthic Bala Skills

Analytics Business Intelligence Web Analytics Leadership E Commerce Digital Media Strategic Partnerships Online Advertising Digital Marketing Start Ups Business Analysis Product Management Digital Strategy Agile Methodologies Mobile Applications Innovation Management

Karthic Bala Education Details

  • Columbia University
    Columbia University
    Technology Management
  • University Of Madras
    University Of Madras
    Electronics And Communication
  • Indian Institute Of Technology, Madras
    Indian Institute Of Technology, Madras
    Fiber Optic Communication Research

Frequently Asked Questions about Karthic Bala

What company does Karthic Bala work for?

Karthic Bala works for Rejara

What is Karthic Bala's role at the current company?

Karthic Bala's current role is Founder.

What is Karthic Bala's email address?

Karthic Bala's email address is ka****@****ast.com

What schools did Karthic Bala attend?

Karthic Bala attended Columbia University, University Of Madras, Indian Institute Of Technology, Madras.

What skills is Karthic Bala known for?

Karthic Bala has skills like Analytics, Business Intelligence, Web Analytics, Leadership, E Commerce, Digital Media, Strategic Partnerships, Online Advertising, Digital Marketing, Start Ups, Business Analysis, Product Management.

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