Associate Director - Technology Delivery
CurrentRoles and responsibilities include• Plan, document, design, implement and oversee all aspects of mid-market & enterprise targeted digital campaigns/integrations according to deadlines and within budget. • Experience in design and implementation of digital customer journeys/ campaigns (B2C & B2B) using MAP tools like Salesforce Marketing Cloud, Adobe Campaign and Acoustic campaign • Technical advisor acting as a central point of liaison and coordination between technical teams and other stakeholders throughout the project lifecycle.• End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.• Prepare and present reports on marketing campaigns overall performance. Analyze performance data, identify patterns and plan for scaling the campaigns.• Manage and optimize internal workflow to ensure/increase productivity and regular feedback to management regarding project team performance.• Facilitate regular project meetings and follow up with team members as required to focus on business/operational or technical issues.• Produce reports on assigned projects to keep management apprised of project status, major issues, scope changes, resource changes and milestone achievements.• Remain current on technical/professional developments and business aptitude to partner with clients, stakeholders, and functional teams to create solutions.• FrieslandCampina, Kimberly Clark, DELL, MetLife, and Parkway Pantai groups are some of the major clients involved in the design and implementation of digital customer journeys/ campaigns using Marketing Automation tools and Salesforce CRM
