Roles and responsibilities include• Plan, document, design, implement and oversee all aspects of mid-market & enterprise targeted digital campaigns/integrations according to deadlines and within budget. • Experience in design and implementation of digital customer journeys/ campaigns (B2C & B2B) using MAP tools like Salesforce Marketing Cloud, Adobe Campaign and Acoustic campaign • Technical advisor acting as a central point of liaison and coordination between technical teams and other stakeholders throughout the project lifecycle.• End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.• Prepare and present reports on marketing campaigns overall performance. Analyze performance data, identify patterns and plan for scaling the campaigns.• Manage and optimize internal workflow to ensure/increase productivity and regular feedback to management regarding project team performance.• Facilitate regular project meetings and follow up with team members as required to focus on business/operational or technical issues.• Produce reports on assigned projects to keep management apprised of project status, major issues, scope changes, resource changes and milestone achievements.• Remain current on technical/professional developments and business aptitude to partner with clients, stakeholders, and functional teams to create solutions.• FrieslandCampina, Kimberly Clark, DELL, MetLife, and Parkway Pantai groups are some of the major clients involved in the design and implementation of digital customer journeys/ campaigns using Marketing Automation tools and Salesforce CRM

Involved mainly in the design, development and maintenance of Spartaxx, a web application developed using .Net technologies which serves the needs of tax reduction companies in US and mainly developed for O’Connor & Associates, USA. It comprises of close to 11 modules integrated with each other and running across multiple locations in US and India. Roles and responsibilities include• Involved in Technical design, planning, estimation, development and team management.• Onsite client coordination and requirement gathering• Relational database design and setup• Writing business rules and design of GUI for the screens describing its functionality• Conduct Code review• Replication setup, services and job maintenance• Hosting and configuring the application on IIS 8 for Windows 2012 & 2008 servers.• Conduct weekly retrospective meetings and monthly review of project status with team members and stakeholders

Involved in the design and development on Nissi's in-house products such as Infraconsoft, Chef Coffee developed using .Net technologies. Roles and responsibilities include• Involved in Technical design, project planning, estimation and team management• Requirement gathering and Database design• Code review, Unit testing and Customization of code• Development of MIS and other reports• Hosting and configuration of websites in IIS 6, 7.0 for Windows 2003 & 2008 servers.• Maintenance and production support

Involved in the development and maintenance of Momentohs, a hospitality management software developed for resorts and hotels. Roles and responsibilities include• Involved in Technical reviews• Onsite client coordination, requirement gathering• Coding and Unit testing• Writing stored procedures using SQL Server 2008• Designed and developed all GUI screens using ASP.Net• Customization and report development using Crystal reports

Involved in the development and maintenance of Biztec inhouse products like Inventory management, Human resource management, Accounts and asset management systems using .Net technologies.• Involved in Technical reviews• Coding, Unit testing• Writing stored functions using Oracle 10g• Designed and developed all GUI screens using both win and web forms in .Net• Implementation and customization

Roles and responsibilities include • Maintenance support• Reviewing and manual testing• Implementation and Onsite Customization

Worked as an intern for a period of six months from Feb ’04 – Jul ‘04Roles and responsibilities include• Involved in preparation of test cases and test conditions• Manual testing• Reporting the defects identified and logging the same in Test Director