Conducted data analysis using SQL and Python to extract insights from large datasets, leading to thedevelopment of engaging gameplay features. Performed Exploratory Data Analysis (EDA) to uncover patterns, anomalies, and insights from raw data,guiding product development and optimization.Utilized Metabase to create data visualizations for investor presentations, simplifying complexinformation and facilitating better decision-making. Enhanced data infrastructure and reporting systems using Metabase and Mixpanel, enablingcomprehensive monitoring of vital business metrics such as user engagement, revenue, and retentionrates.Engaged with stakeholders to assess the impact of product changes on key metrics, providing actionable recommendations to drive product improvements and enhance user experience

Monitored key performance indicators (KPIs) including conversion rates, average order value (AOV), andcustomer acquisition cost (CAC), providing regular reports and insights to inform strategic decisionmaking.Collaborated cross-functionally with marketing, product development, and customer service teams tooptimize the online shopping experience, including website navigation, product recommendations, andcheckout process, leading to a 20% decrease in cart abandonment rate.Conducted A/B tests and multivariate analyses to evaluate the effectiveness of digital marketingcampaigns, email newsletters, and promotional offers, resulting in a 30% increase in email open rates and a 15% improvement in return on ad spend (ROAS).Utilized Google Analytics, Shopify Analytics, and other tools to track inventory levels, stock turnoverrates, and product performance, providing recommendations to optimize inventory managementprocesses and minimize stockouts.