Karthickkumar K Email & Phone Number

Tamil Nadu, India

Developed and implemented comprehensive BTL marketing campaigns that increased brand visibility and customer loyalty.Coordinated and executed over successful promotional events and brand activations.Managed marketing budgets of up to 56 Lacs/Qtr and negotiated contracts with vendors to optimize costsCollaborated with sales and to ensure alignment and consistency in messaging and goals.Creation of marketing collateral and promotional materials.Conducted post-event analysis to measure effectiveness and ROI, providing detailed reports to senior managementMaintained strong relationships with partners, vendors, and key stakeholders to ensure successful campaign executionImplemented and executed a consumer promotion scheme that resulted in a 30% increase in sales volume.

Coimbatore, Tamil Nadu, India

Market Research: Conducted in-depth market analysis to identify customer needs, industry trends, and competitive dynamics.Sales Enablement: Provided sales teams with tools and training, such as product demos and competitive analysis, to enhance their effectivenessPerformance Tracking: Monitored and analyzed marketing campaign performance, delivering insights for continuous improvementProduct Positioning: Developed and articulated unique value propositions, creating compelling messaging and positioning strategies.

Coimbatore Area, India

Handling Activation, Promotion, Product launches, and Brand promotions, Doing influencer meetings, Participating in Expo, Exclusive Showroom launch and handling influencer loyalty programs, analyzing the market and competitive information, coordinating with vendors for various implementations, and Visiting market to understand the market dynamics, product collaterals, promotions, BTL implementations, and other brand-related initiatives, increasing brand visibility through signage

Coimbatore Area, India

Handling entire Branding for diary division. advertising, activation, packaging, promotion, new product development, Product launches and brand promotions, analyze market, consumer, and competitive information,coordinate with vendors for various implementations, Visiting market to understand the market dynamics & consumer behavior,developing and implementing advertising campaigns, product collaterals, promotions, BTL implementations and other brand related initiatives,increasing brand visibility trough signage

Coimbatore Area, India

Managed Region team that consist of 24 Visual Merchandiser in ROTN. Created the strong in store retail presences by using the Point of purchase in all retail stores & exclusive stores for Samsung Mobile. Increasing the in store brand visibility. In store communication for new launch & Focus products. alteration of Plano gram (store layouts ) & planning store level promotions the in all Samsung Exclusive store. Leading and motivating the VM and Promotional executive teams by serving as a role model of brand marketing standards and product knowledge in order to manage efficiently and effectively. Coordinating between store operations, marketing and buying/planning departments in order to meet store deliverable s, Planning orders for relevant POSM & BTL activities.

Coimbatore Area, India

Managed Region team that consist of 11 Visual Merchandiser in Coimbatore & Madurai region. Created the strong in store retail presences by using the POSM in all retail stores & exclusive stores for Samsung Mobile. Increasing the in store brand visibility. In store communication for new launch & Focus products. alteration of Plano gram (store layouts ) & planning store level promotions the in all Samsung Exclusive store. Leading and motivating the VM and Promotional executive teams by serving as a role model of brand marketing standards and product knowledge in order to manage efficiently and effectively. Coordinating between store operations, marketing and buying/planning departments in order to meet store deliverable s, Planning orders for relevant POSM & BTL activities,

Coimbatore Area, India

Responsible for driving Regional sell out( In Store Brand Promoter Management) Program, Leading and motivating the Promoters to achieving their monthly targets, Doing brand visibility, stock availability, merchandising and promotion regular basis Responsible for building a strong in-store retail presence, driving recommendation for Onida as a brand at the point of purchase, deliver best-in-class shopper experience at retail and developing channel strategy with the sales leadership team. Participating events like Consumer Expo's, Creating the Display matrix to increasing the product display, doing dealer meets, BTL activities i.e. window installation, in-store product display, Promotions, branding, show room activation etc. in order to drive sales. Dexterously involved in BTL promotions & Brand Launches

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Bachelor'S Degree, Computer Science, A