• Design and implement paid social media strategy to align with business goals.• Monitor, track, analyze and report on performance on social media platforms.• Form key relationships with stakeholders across the organization for seamless business processing.• Manage, motivate and train juniors such as social media executives or assistants.• Deployed a media strategy for one of the leading airline holding companies which resulted in a 166% increase in ROI, QoQ.

• Responsible for the strategy, execution and optimization of Paid Social Media campaigns across platforms.• Creating Performance reports & review decks for clients.• Understanding the projects and client’s requirements & delivering accordingly.• Coordinate with cross functions to deploy campaigns.• Trained and mentored account executives and interns on marketing strategies, client/stakeholder relationship management, and advanced paid social knowledge.• Successfully optimized the end of the year sales campaign for one of the leading cosmetic brands in the UK and US and delivered a 68% increase in ROI from the previous year.

• Liaise with clients and understand the requirements effectively to prioritize and derive the action items.• Conducting industry research and implementing business strategies to meet the client’s expectations.• Modified the paid social media marketing strategy to bring down the cost per lead (CPL) by more than 50% compared to the previous quarter for one of the leading BFSI brands in India.

• Responsible for the strategy, execution, and optimization of Paid Social Media campaigns across platforms.• Creating Performance reports & review decks for clients.• Understanding the projects and client’s requirements & delivering accordingly.• Coordinate with cross functions to deploy campaigns.• Collaborated with the client team and directly impacted the success of Black Friday Paid Social Media campaigns for the year 2019, which increased a 70% ROI to 2018 for the Switzerland market.