Senior Business Analyst @ Cognizant |IT, Customer EngagementBusiness Analyst with 9+ Years of Experience in Digital TransformationCognizant, a leading IT services provider, is where I apply my customer success skills and domain knowledge as a Senior Business Analyst. I lead digital transformation projects with some of the largest banks, telecoms and e-commerce companies in India, Indonesia, Philippines and in the U.S. delivering innovative and user-friendly solutions that enhance their performance and competitiveness.With over 9 years of experience in product support, account management, and post-sales service, I have worked with diverse and global clients across various industries. Previously, I was a Business Analyst at BrandPier Software Pvt Ltd (Boomer), where I nurtured Boomer Marketing- a business app that enables users to create their own e-commerce stores and personal websites. I managed the product and over 9,000 active merchants, ensuring their satisfaction, retention, and growth. I also developed and published internal guidelines for preventing platform abuse and restricted more than 15 accounts per week. I am passionate about empowering small businesses and entrepreneurs with the latest digital tools and best practices.