Karthik Balakrishnan

Karthik Balakrishnan Email and Phone Number

Founder - Witmer Health | Mental Health | Probing the secrets of the human mind | @ Witmer Health
Karthik Balakrishnan's Location
Bengaluru, Karnataka, India, India
Karthik Balakrishnan's Contact Details

Karthik Balakrishnan work email

Karthik Balakrishnan personal email

About Karthik Balakrishnan

Karthik is the Founder and CEO of Witmer Health Technologies, a Bengaluru-based health tech startup focused on mental health. Founded by three people united by a shared passion for mental health, Witmer focuses on developing solutions using AI, big data and neuroscience to help people harness the full potential of their minds and lead happy, productive lives. The company recently launched its first product, the mind-n, a mental productivity platform custom-built for business-critical roles in high-performance companies. The company hopes to transform into an R&D company in the next five years, to work on solving some of the toughest problems in mental healthThis is Karthik’s first stint as an entrepreneur. Before taking this plunge, Karthik spent 23 years working in various multinational and Indian companies. In his last corporate role, Karthik was the CEO of Deccan Herald, one of India’s leading print and digital media companies. Before joining the media industry, Karthik spent ~9 years with the Mahindra Group in Mumbai. In his last role with the group, he was the Vice President of Marketing, tasked with making “Mahindra” a strong global brand. Prior to joining Mahindra, Karthik spent ~11 years in Sales and Marketing roles in companies like Monsanto, Lafarge and Dabur Ayurvet. He has led large teams and worked in diverse markets across India in B2C and B2B sales in both, domestic and export markets. He has an impressive roster of achievements and awards in his stint with all these companies.Karthik brings deep sales, marketing, strategy and operations experience into his entrepreneurial venture. His strengths lie in strategy formulation, building high-performing teams, executing large, complex projects, launching new products, driving revenue growth, building brands and delivering digital makeovers.Karthik has a degree in Agricultural Sciences from UAS, Bangalore and a Post-Graduate Diploma in Management from IIM Ahmedabad.

Karthik Balakrishnan's Current Company Details
Witmer Health

Witmer Health

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Founder - Witmer Health | Mental Health | Probing the secrets of the human mind |
Karthik Balakrishnan Work Experience Details
  • Witmer Health
    Founder And Ceo
    Witmer Health Nov 2020 - Present
    Greater Bengaluru Area
    Witmer Health focuses on developing solutions using AI, big data and neuroscience to help people harness the full potential of their minds and lead happy, productive lives. By 2028, the company hopes to transform into an R&D company that works on solving some of the toughest problems in mental health.The company recently launched its first product, the mind-n, a mental productivity platform custom-built for business-critical roles in high-performance companies. As a founder and CEO at Witmer, Karthik’s near-term priorities are: (1) Recruiting and building a capable, high-performance team (2) Working with internal and external stakeholders to fine-tune and shape the company’s product portfolio, including its flagship product (3) Developing and executing a go-to-market plan(4) Building relationships with key external stakeholders and, (5) Delivering financial results to support company operations and future growth.
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  • The Printers Mysore | Deccan Herald | Prajavani
    Chief Executive Officer
    The Printers Mysore | Deccan Herald | Prajavani May 2017 - Dec 2019
    Bengaluru Area, India
    The Printers Mysore (publishers of Deccan Herald & Prajavani) is one of India's oldest media houses, having been founded in the 1940s. In this stint, Karthik's focus areas were building a leadership team, breaking organisational silos & developing a performance-oriented culture, setting up new revenue streams, driving significant cost reduction, building operating efficiencies and kickstarting digital revenue growth.In his close-to-three year stint – which coincided with what is arguably the Indian print media industry’s most turbulent period ever - the company's business was reorganised into 5 zones, the flagship brands were successfully repositioned, revenue & circulation market shares were maintained and cost savings of more than 15% generated through better planning, revamping purchase policies, driving productivity improvements on the shop floor and tight working capital management. Digital traffic increased 4x over the previous year and revenues grew by ~50%. Karthik also negotiated a settlement of long pending issues with the Workers Union, thereby significantly improving industrial relations. This stint also saw the implementation of the SAP (in record-time and zero business disruption) ERP system and the Ramco HR bolt-on suite. The digital presence of the group was completely revamped, including a new custom-built CMS. In addition to this, work was initiated on the development of cutting-edge apps for the two flagship media brands, Deccan Herald and Prajavani.
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  • Mahindra Rise
    Vice President - Marketing
    Mahindra Rise Aug 2014 - Apr 2017
    Mumbai
    The custodian of the corporate brand, Mahindra, Karthik was tasked with the key responsibility of making "Mahindra" a globally admired brand.During the two years in the role, Karthik helped set up a "Digital Command Centre" at the group level, drove the implementation of marketing automation systems, developed & launched a long-term global brand building campaign, built an ecosystem of innovative digital & social properties, set up a content marketing team, and drove action programs from the global brand building roadmap. This tenure witnessed Mahindra winning global web awards, a dramatic improvement in digital metrics across a range of web & social properties and a jump in the Mahindra brand value from $2.4 billion to ~$3.0 billionKarthik also led marketing efforts for Mahindra's Racing - Moto3 and Formula E - platforms with the objective of growing a tribe of Mahindra Racing fans and building brand Mahindra in key global markets.
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  • Mahindra & Mahindra
    Sr.General Manager - Corporate Brand Management
    Mahindra & Mahindra Aug 2012 - Jul 2014
    Mumbai Area, India
    In this stint, Karthik conceptualised and led a key strategic project to define a brand architecture strategy at the group level, completely overhaul the brand's visual identity, develop a brand voice and develop a set of brand guidelines. After developing the strategy, Karthik led and executed the successful group-wide transition to the new brand identity.He also led a valuation exercise for brand "Mahindra" and worked with key group companies to translate findings from the brand strength scores into concrete action plans on a market segment-wise basis.Karthik developed and executed several strategic advertising programs in India; managed domestic and global sponsorships. He also conceptualised and launched India's biggest innovation challenge - the USD $1 million Rise Prize.
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  • Mahindra & Mahindra
    General Manager - Corporate Brand Management
    Mahindra & Mahindra Aug 2010 - Jul 2012
    Mumbai Area, India
    Karthik led a cross-functional, cross-business team that worked on re-defining the "Mahindra" brand and the development of strategic change programs to bridge brand and business. He worked extensively in developing internal communication programs, employee training, employer brand development and the development of social media presence at the group level.In addition to the above, Karthik developed and executed advertising programs in India; managed key sponsorships, both in India and other countriesKarthik conceptualised and launched "Spark the Rise", a digital-driven movement marketing campaign that launched the re-positioned Mahindra brand. This campaign helped Mahindra build a community of 300,000+ change-agents within a short period of 18 months.
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  • Mahindra & Mahindra
    Dgm - Corporate Strategy
    Mahindra & Mahindra Jul 2008 - Jul 2010
    Mumbai Area, India
    Karthik consulted with the group's business sectors in Energy, Media, Defence and Agri-business in this stint. He worked on several projects of strategic importance that included new business entry, inorganic growth opportunities, long term strategic roadmap etc.
  • Dabur Ayurvet Limited
    General Manager (Sales & Marketing)
    Dabur Ayurvet Limited Feb 2006 - Jun 2008
    New Delhi Area, India
    As the Head of the Domestic & International Sales Operations and Marketing for a range of herbal animal health products, Karthik led a team of 145 people across domestic & export markets and in the technical, sales and marketing functions. Karthik spent a significant amount of time in reversing years of stagnant domestic sales, motivating and re-structuring the sales force, growing export sales and in improving the distribution system. These efforts delivered a 33% growth in domestic sales and a 25% increase in exports. Karthik also instilled financial discipline; significantly reduced the receivables and inventories of the company by 20% and 33% respectively (in 07/08 compared to 06/07)
  • Lafarge Cement
    Regional Sales Manager
    Lafarge Cement Apr 2005 - Feb 2006
    Jamshedpur Area, India
    Karthik managed the largest Sales region for the company - Bihar, Jharkhand, UP and Delhi - andled a team of 32 people across Sales, Technical, Logistics and Accounting to manage revenueresponsibility of Rs.400 crores through channel and institutional sales. He led a drive to significantly strengthen distribution, resolve long-pending CFA and channel issues, a drastic reduction in inventory and receivables - all this during a slump period in the cement industry. Operational improvements and channel strengthening during tenure resulted in a +20% sales growth in the region in the subsequent financial year
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  • Lafarge Cement
    Sr.Manager - Institutional Sales
    Lafarge Cement Jul 2004 - Mar 2005
    Kolkata Area, India
    Karthik was the Head of Institutional (B2B) sales, overseeing revenues of Rs.200 crores. He established strong lead-in and lead-management systems, built a B2B sales team and put together a CRM system to drive sales growth. He also built strong relationships and business with almost all major national construction majors operating in the Eastern part of the country.
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  • Monsanto India
    Regional Business Manager
    Monsanto India Nov 2002 - Jul 2004
    Coimbatore Area, India
    Karthik managed Sales & Operations for the states of Tamil Nadu and Kerala. He drove a 60% topline and a three-fold bottomline growth that lifted the region from 11th place (out of 12 regions in the country) to the No.1 position in India, in a short span of 18 months. The region's impressive performance involved team re-structuring, building team capabilities, channel strengthening, a strong focus on sales discipline and driving operational efficiencies.
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  • Monsanto India
    Product Manager
    Monsanto India Jan 2000 - Oct 2002
    Mumbai Area, India
    Karthik managed a Rs.40 crore in annual sales Acetanilide family of herbicides in addition to identifying and commercialising new products. He directly managed several key marketing/distribution relationships with other large MNC's like DuPont, BASF etc. He also successfully launched two new products to tap new segments, thereby driving strong portfolio revenue growth of nearly 30% within 18 months.
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  • Monsanto India
    Area Manager
    Monsanto India Jul 1998 - Dec 1999
    Bangalore
    Karthik managed sales operations for North Karnataka, one of the largest markets for the company. In a short period, he drove a 20% y-o-y revenue growth, significantly improved operational - inventory and receivables - parameters and grew Corn seed sales from next-to-nothing to a level from where the brand became a market leader within two years.
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  • Monsanto India
    Management Trainee
    Monsanto India Jun 1997 - Jun 1998
    Bangalore
    Moved across Sales, Marketing Services and Operations functions, gaining valuable experience by working in the trenches
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Karthik Balakrishnan Skills

Business Strategy International Sales Key Account Management Sales Management Business Development Business Planning New Business Development Product Development Marketing Brand Management Strategy Supply Chain Team Management Management Six Sigma Sales Operations Sales Market Research Marketing Strategy Strategic Planning Customer Relationship Management Competitive Analysis Digital Marketing Leadership Advertising Product Management Account Management Branding Digital Strategy Integrated Marketing Team Leadership Media Planning Customer Insight Market Development Business Management

Karthik Balakrishnan Education Details

Frequently Asked Questions about Karthik Balakrishnan

What company does Karthik Balakrishnan work for?

Karthik Balakrishnan works for Witmer Health

What is Karthik Balakrishnan's role at the current company?

Karthik Balakrishnan's current role is Founder - Witmer Health | Mental Health | Probing the secrets of the human mind |.

What is Karthik Balakrishnan's email address?

Karthik Balakrishnan's email address is ba****@****dra.com

What schools did Karthik Balakrishnan attend?

Karthik Balakrishnan attended Indian Institute Of Management, Ahmedabad, University Of Agricultural Sciences, Bangalore.

What are some of Karthik Balakrishnan's interests?

Karthik Balakrishnan has interest in Cricket And Advaita Philosophy, Not In Any Particular Order, Environment, Education, Cosmology, Science And Technology, Organisational Culture, Animal Welfare, Brand Building.

What skills is Karthik Balakrishnan known for?

Karthik Balakrishnan has skills like Business Strategy, International Sales, Key Account Management, Sales Management, Business Development, Business Planning, New Business Development, Product Development, Marketing, Brand Management, Strategy, Supply Chain.

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