Karthik Ganesan

Karthik Ganesan Email and Phone Number

SaaS | B2B | SEO | Specialized in outreach | Product Marketing | Demand Gen @ WPLoyalty
Karthik Ganesan's Location
Coimbatore, Tamil Nadu, India, India
Karthik Ganesan's Contact Details

Karthik Ganesan work email

Karthik Ganesan personal email

n/a
About Karthik Ganesan

With over four years of experience in both B2B and B2C sectors, I specialize in developing and implementing effective marketing strategies that drive product adoption and market share.Key Expertise:- Proficient in external collaboration to gather resource collaterals and organize impactful events.- Utilize tools such as Google Analytics, PPT, and Excel to analyze customer data, identify trends, and uncover growth opportunities.- Skilled in creating custom reports and dashboards for Quarterly Business Reviews and Sales Decks, providing actionable insights to inform strategy and improve performance.- Executed targeted account-based marketing (ABM) strategies, using advanced analytics to identify high-value B2B accounts and develop customized content and campaigns.- Organized webinars to address industry trends and pain points, collaborating with influencers for enhanced reach.- Experienced in blog optimization to improve rankings and acquire backlinks, enhancing site authority.Had the opportunity to use: LinkedIn Sales Navigator, SEMrush, Hotjar, Dealfront, Google Analytics, Google Search Console, Meta Business Suite, and Hootsuite.As an effective communicator and collaborator, I excel in cross-functional environments, ensuring the alignment of campaigns to achieve strategic goals.

Karthik Ganesan's Current Company Details
WPLoyalty

Wployalty

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SaaS | B2B | SEO | Specialized in outreach | Product Marketing | Demand Gen
Karthik Ganesan Work Experience Details
  • Wployalty
    Senior Product Marketer
    Wployalty Sep 2024 - Present
    Greater Coimbatore Area
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  • Culturemonkey
    Product Marketer
    Culturemonkey Feb 2024 - Jul 2024
    Chennai, Tamil Nadu, India
    Product Marketing:- Developed and implemented a comprehensive collateral process from scratch.- Created a well-organized and valuable repository for collateral resources.- Enabled the sales and customer success teams with over 10+ detailed collaterals.- Managed ToFu & BoFu nurturing email campaigns tailored for Product-Led Growth (PLG).SEO:- Improved site traffic and domain authority by acquiring 50+ high-quality backlinks from reputable sources.- Authored more than 12+ insightful and engaging blogs on various aspects of employee engagement.- Provided valuable content that resonates with readers and drives engagement.- Conducted thorough blog optimization using tools like Surfer, Ghost, SEMrush, and Google Search Console (GSC).- Achieved higher traffic and improved reader engagement through optimized content strategies.
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  • Kovai.Co
    Senior Product Marketer
    Kovai.Co Apr 2023 - Feb 2024
    Coimbatore, Tamil Nadu, India
    - Market research and competitive analysis to identify market trends and customer needs.- Enhanced product positioning and messaging for Serverless360 based on research insights.- Collaborated with 20+ Azure influencers to target the right audience for Serverless360.- Generated support materials including whitepapers, blog articles, and YouTube videos.- Created and delivered compelling product presentations and sales enablement materials.- Equipped the sales team to increase sales conversion rates for Serverless360 with well-prepared resources.- Initiated and managed a customer advocacy campaign for those migrating from on-premise to cloud.- Created marketing collateral such as case studies and testimonials to demonstrate the value of Serverless360 and BizTalk360.- Utilized various channels such as paid ads, social media, events, newsletters, and webinars to generate leads and interest in Serverless360.
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  • Kovai.Co
    Product Marketer
    Kovai.Co Jul 2021 - Apr 2023
    Coimbatore, Tamil Nadu, India
    - Collaborated with cross-functional teams to create marketing content for Serverless360.- Produced blog posts, newsletters, social media content, and ad copies.- Conducted customer interviews and surveys to gather feedback.- Used insights to drive product improvements and increase customer satisfaction.- Developed clear and compelling messaging highlighting Serverless360's unique selling points.- Positioned Serverless360 in high-performing Azure community sites through external Azure community.- Managed a community site, Serverless Notes.- Published Azure tips regularly and collected articles from external Azure MVPs.
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  • Branding Beez
    Social Media Analyst
    Branding Beez Nov 2020 - Jul 2021
    Coimbatore, Tamil Nadu, India
    - Created niche-specific, unique, and engaging content for social media accounts (HotCups, Sixth Gear, Pandapash, Green Village, Finecut).- Set up effective landing pages and email marketing campaigns using tools like Sendgrid, Pabbly, and Zenler to generate quality leads.- Scheduled creatives for quality time management with Publer and Hootsuite.- Ran successful Facebook Ads and marketing campaigns, optimizing for quality lead generation and conversion.- Interacted with audiences to increase traffic and convert them into clients.- Provided market research, forecasts, campaign results, and consumer trends analysis.
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  • Exterro
    Marketing Associate
    Exterro Feb 2020 - Nov 2020
    Coimbatore, Tamil Nadu, India
    - Conducted market research, analyzed data, and identified trends to support marketing strategies and campaigns.- Crafted clear and compelling email communications for backlink acquisition.- Demonstrated excellent design, written, and verbal skills for presentations.- Created and managed social media posts for product promotion and engagement.- Promoted products in areas such as eDiscovery, data privacy, and cybersecurity compliance via LinkedIn and Twitter.
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Karthik Ganesan Education Details

Frequently Asked Questions about Karthik Ganesan

What company does Karthik Ganesan work for?

Karthik Ganesan works for Wployalty

What is Karthik Ganesan's role at the current company?

Karthik Ganesan's current role is SaaS | B2B | SEO | Specialized in outreach | Product Marketing | Demand Gen.

What is Karthik Ganesan's email address?

Karthik Ganesan's email address is ka****@****ovai.co

What schools did Karthik Ganesan attend?

Karthik Ganesan attended Psg College Of Arts And Science, Psg College Of Arts And Science, Indian Central School, Kuwait.

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