Karthik Krishnamurthy Email & Phone Number

Mumbai, Maharashtra, India

Since leaving my corporate role in May 2021, I have successfully managed digital marketing projects independently, leveraging my expertise to drive impactful results for various brands. Over the past three years, I have focused on delivering integrated marketing solutions that align with business objectives and enhance brand performance.1. Tips Films (Entertainment | India): Wikipedia Page2. Seat Pro (Self-Care & Hygiene | India): Branding, Social Media, Content Marketing, Paid Marketing, Video Post-Production3. ODEON (FMCG, D2C | India): Branding, Social Media, E-Commerce Marketing, Ecom Account Management, Influencer Marketing, Website Developement4. UnWild Planet (Luxury Adventure Travel | Ireland): Branding, Social Media, Content Marketing, Email Campaigns, Paid Marketing, Video Production5. EnerSavings (Energy Management | Canada): Branding, Social Media, Email Marketing, Website Development, Paid Marketing6. Authentica (Experiential Education | India, Canada, US, Europe): Paid Marketing7. Adventure Overland (Luxury Travel | India): YouTube SEO8. Aviation Indeed (Recruitment | India): Social Media, Content Marketing, Influencer Marketing, Website Development, Video Production9. The Living Room Mattress (E-Commerce | Dubai): Paid Marketing10. Adventure Bridge (Travel Media | India): Social Media and Influencer Marketing11. Mandem (Fashion | India): Social Media Launch Strategy12. La Decoller (Advertising Agency | India & Canada): Branding, Social Media, Website Development13. DYU (Healthcare | Bangalore): Social Media Marketing, Launch Website SEO14. Shenoy Lighting (Lighting | Mumbai): Video Production, Offline Collaterals15. Kapha (Organic Food | India): Social Media Marketing16. Shenoy Jewellery (Jewellery | Dubai): Social Media Marketing

Led performance marketing initiatives for all business units by collaborated with their head to align digital marketing campaigns with leads targets

Led a 20-member team of business managers, associates, and analysts to deliver integrated digital strategies (SEO + Performance Marketing) for major clients across OTT, insurance & hospitality industriesKey Responsibilities:1. Guided clients by developing and communicating a clear vision for digital growth, helping them prioritize initiatives and maximize impact.2. Led talent development efforts, guiding team members' professional growth through feedback, performance tracking, and mentorship3. Actively participated in business development pitches, contributing from ideation through to estimation.4. Managed, motivated, and coordinated a cross-functional team to ensure alignment with client requirements and seamless daily operations5. Monitored campaign metrics to drive growth, delivering proactive improvements and innovative strategiesKey Contributions:1. Ensured seamless business continuity during the COVID-19 transition to remote work, maintaining service quality and team engagement2. Scaled an OTT client’s marketing efforts, achieving a 4x increase in ad spend and expanding the impact of their campaigns

Summary:Joined to lead performance marketing initiatives across domestic and international travel verticals, focusing on scaling lead generation and reducing the cost of acquisition.Key Responsibilities:1. Spearheaded performance marketing strategies aimed at scaling lead numbers, enhancing the customer acquisition process and improving overall marketing efficiency.2. Key focus was to scale lead generation and improve cost of acquisition through all digital channels for domestic and international travel segments.3. Collaborated daily with business unit heads and the sales team to track sales progress and implement data-driven strategies based on call center feedback.Key Contributions:1. Achieved a 100% increase in lead volume and reduced the cost of acquisition (CAC) by 40% within the first six months.2. Initiated and implemented source attribution in the LMS, integrating it with the CRM to enable full tracking of the customer journey and establish customer lifecycle value.3. Automated marketing reports for a one-click overview of digital channel performance, allowing for quick assessments of each business vertical's contribution to sales.4. Selected to represent the marketing team at an off-site meeting, where I presented digital marketing solutions to all business units. Liaised with various teams to help them understand and leverage digital strategies to achieve their goals.

Mumbai, Maharashtra, India

Promoted to Business Manager to oversee the digital marketing operations for a travel client. This role marked the beginning of my team management experience, where I was given dedicated SEO and Paid Marketing teams to drive the client’s success.Key Responsibilities:1. Led a dedicated team to manage all SEO and paid marketing activities for the travel client, ensuring seamless execution across campaigns.2. Oversaw media planning to meet the client’s lead requirements and aligned campaigns with their business goals.3. Led the weekly review meetings with the client to improve conversion rates at their call center, optimizing lead flow and campaign effectiveness.4. Strategized with internal teams to identify areas for campaign improvement and ensure the client’s evolving needs were met.5. Acted as the main point of contact for the client, managing all digital marketing aspects and providing integrated solutions.

Mumbai, Maharashtra, India

Selected as one of 15 members for the newly formed Key Accounts team, established to manage clients who engaged Convonix for multiple digital marketing services.Key Responsibilities:1. Managed integrated digital marketing operations (SEO and paid marketing) for a travel client and a finance client.2. Mentored a team of 4 to ensure seamless project execution across SEO and paid campaigns.3. Collaborated weekly with clients to strategize and optimize lead flow, adapting to business needs and marketing goals.4. Conducted detailed reporting and analysis of both SEO and paid performance, providing actionable insights.5. Facilitated client review meetings and ensured unified communication for all marketing services.Key Contributions:1. Led the successful migration of a travel client’s website to a new design with SEO-friendly URLs, ensuring zero traffic loss and maintaining SEO rankings seamlessly throughout the transition.2. Enabled clients to benefit from a single point of contact who seamlessly integrates SEO and Paid Media for improved efficiency and satisfaction.

Navi Mumbai, Maharashtra, India

Began my career in digital marketing with focus on organic growth solutions.Key Responsibilities:1. Led SEO efforts for US-based B2B and Indian B2C clients.2. Conducted technical audits, keyword research, on-page optimization, and competitor analysis3. Developed content strategies, managed link building initiatives, and identified content gaps4. Analyzed performance metrics using SEO tools and provided regular reports.5. Entrusted with SEO operations for a marquee US-based client following Convonix's acquisition and merger with Starcom.Key Contributions:1. Successfully lifted a manual Google Webmaster penalty for an Indian client by executing a detailed backlink audit and cleanup2. Streamlined mass communication by introducing an Outlook-Excel integration for bulk email customization, benefiting the entire SEO floor.

Engineer’S Degree, Information Technology

Activities and Societies: Student's Council of S.I.E.S Graduate School of Technology, I.E.T.E Student's Forum (I.S.F)- Procured Bachelor's.

Higher Secondary Certificate (Hsc), Distinction

Secondary School Certificate (Ssc), Distinction