Karthika Krishnan Email & Phone Number

India

Dubai, United Arab Emirates

Boosted design consistency and efficiency by 25%, reducing design time and errors through the creation of a comprehensive design system that streamlined UI/UX elements across all products.Improved user engagement by 20%, based on increased time on site and positive feedback, by designing optimized user flows informed by in-depth research and A/B testing.Ensured product accessibility by adhering to WCAG 3.0 policies, making productsaccessible to all users and increasing compliance and improving product Positioning. Accelerated product launch timelines by 10% through close collaboration with cross-functional teams, ensuring that product and marketing strategies were fully aligned for a seamless user experience.Designed and iterated UI/UX concepts and wireframes for key user interactions, including menus and information systems.Led multiple iterations of designs based on user research and feedback, improving user engagement metrics by 20%.Collaborated closely with cross-functional teams, iterating on designs by Analyzing user-research, User feedback, and A/B testing to enhance player experience and engagement.

Chennai, Tamil Nadu, India

Ideate and develop innovative user flow concepts to optimize the efficiency and effectiveness of user interactions, aligning designs- with user needs and business objectives.Enhance user experience on the internal platform (optimus) by implementing intuitive design solutions, resulting in heightened user satisfaction and increased productivity.- Conduct comprehensive UX audits, meticulously analyze user surveys, and perform extensive user testing, actively seeking user- feedback and insights to drive continuous improvement. Integrate user feedback into the design process, applying iterative design methodologies to achieve a remarkable boost in user engagement and overall product performance.- Play a pivotal role in the ongoing unification of disparate parts of the Lead to Order journey across products, ensuring seamless user experiences and streamlining complex processes.Collaborate cross-functionally with Product Managers, Developers, and other stakeholders to ensure the successful implementation and integration of user-centric design solutions.Leverage data analysis and user research to inform design decisions, championing evidence-based design strategies that align with user preferences and behaviors.Facilitate workshops and deliver presentations to evangelize UX best practices, promoting a user-centric mindset and fostering a culture of design excellence within the organization.Utilize rapid prototyping and wireframing tools to iteratively develop and validate design solutions, effectively reducing time-to-market and accelerating product development cycles.

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Brand Guide Establishment:- Conducted comprehensive research and analysis to understand Pencilton's brand identity, values, and target audience.- Developed a comprehensive brand guide from scratch, encompassing design elements, color schemes, typography, and usage guidelines to ensure visual consistency across all communication channels.Management of Outsourced Design Agencies:- Identified and collaborated with external design agencies to supplement the in-house design team's capabilities and meet project demands.- Provided detailed briefs and clear instructions to outsourced agencies for various design deliverables, ensuring alignment with the brand's visual identity and guidelines.Pencil-Card Kit Design:- Led the end-to-end design process for the Pencil-card kit, which included the debit card and its packaging.- Conducted competitor analysis and market research to identify design trends and best practices for similar products in the financial industry.- Developed multiple design concepts, iterating through feedback and validation to arrive at the final design that reflected Pencilton's brand values and resonated with the target audience.- Worked closely with vendors and manufacturers to ensure the successful execution of the packaging design, considering printing techniques, materials, and production costs.

My responsibilities at Pencilton included building the Brand guide from the scratch. Managing and giving briefs for deliverables to outsourced design agencies. Working on Pencilcard kit(debit card & packaging). Working on marketing and brand strategies for campaigns.

Worked on social media marketing and website templates for brands such as Casagrand, Arvind,Reliance Digital, Asian Paints, and few others.

Mumbai, Maharashtra, India

Delhi

1.Collaborated on the "ADOPT A TREE Campaign 2019," actively participating in brainstorming, conducting thorough research, and contributing to the prototyping phase. Demonstrated strong design acumen and successfully executed captivating and impactful content.2.Managed and curated the organization's social media presence, implementing a consistent brand identity, and delivering engaging content that resonated with the target audience.3.Assisted in the creation of drafts for the annual report, leveraging design expertise to craft visually compelling layouts that effectively communicated WWF's achievements and initiatives.4.Developed in-house office pitch presentations, employing user-centric design principles to optimize the delivery of key messages and enhance stakeholder engagement.Proactively volunteered creative concepts to promote awareness about adopting sustainable practices, showcasing a genuine commitment to promoting environmentally conscious lifestyles

Gandhinagar, Gujarat, India

Worked on few personal projects and worked on freelance projects as a graphic designer and photographer.

Kochi

•Worked on social media promotion posts for brands like Lulu mall,Kerala blasters etc.

Mumbai, Maharashtra, India

•Branding,•Magazine design,•Social media marketing For few local brands.•Worked on enhancing company portfolio

Design Thinking For User Experience

Bachelor Of Design, Design And Visual Communications, A

Activities and Societies: •Winner of the Typoday Poster Competition 2019 held at IDC-IIT,Mumbai. •Volunteered for collage events like.