Karthika Krishnan Email & Phone Number

India

Dubai, United Arab Emirates

Boosted design consistency and efficiency by 25%, reducing design time and errors through the creation of a comprehensive design system that streamlined UI/UX elements across all products.Improved user engagement by 20%, based on increased time on site and positive feedback, by designing optimized user flows informed by in-depth research and A/B.

Chennai, Tamil Nadu, India

Ideate and develop innovative user flow concepts to optimize the efficiency and effectiveness of user interactions, aligning designs- with user needs and business objectives.Enhance user experience on the internal platform (optimus) by implementing intuitive design solutions, resulting in heightened user satisfaction and increased productivity.- Conduct.

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Brand Guide Establishment:- Conducted comprehensive research and analysis to understand Pencilton's brand identity, values, and target audience.- Developed a comprehensive brand guide from scratch, encompassing design elements, color schemes, typography, and usage guidelines to ensure visual consistency across all communication channels.Management of.

My responsibilities at Pencilton included building the Brand guide from the scratch. Managing and giving briefs for deliverables to outsourced design agencies. Working on Pencilcard kit(debit card & packaging). Working on marketing and brand strategies for campaigns.

Worked on social media marketing and website templates for brands such as Casagrand, Arvind,Reliance Digital, Asian Paints, and few others.

Mumbai, Maharashtra, India

Delhi

1.Collaborated on the "ADOPT A TREE Campaign 2019," actively participating in brainstorming, conducting thorough research, and contributing to the prototyping phase. Demonstrated strong design acumen and successfully executed captivating and impactful content.2.Managed and curated the organization's social media presence, implementing a consistent brand.

Gandhinagar, Gujarat, India

Worked on few personal projects and worked on freelance projects as a graphic designer and photographer.

Kochi

• Worked on social media promotion posts for brands like Lulu mall,Kerala blasters etc.

Mumbai, Maharashtra, India

• Branding,
• Magazine design,
• Social media marketing For few local brands.
• Worked on enhancing company portfolio

Design Thinking For User Experience

Bachelor Of Design, Design And Visual Communications, A

Activities and Societies: •Winner of the Typoday Poster Competition 2019 held at IDC-IIT,Mumbai. •Volunteered for collage events like the.