Karthik C Email & Phone Number

Bangalore

• More than 17 years Experience in Sales and Marketing. Expertise in Marketing Strategies, Budgeting, Marketing Calendar, Trade Marketing.• Experienced in managing BTL – Consumer Engagement activities to improve consumer connect with brand. Proven expertise in managing annual marketing budget and creating long term and short term marketing strategies• Skilled in implementing brand ideas and mass media campaigns in coordination with Creative Agency. Expertise in launching products and devising Brand Building activities for accelerating revenue growth of company• Proficient in campaign planning and management, organizing promotional events including exhibitions/seminars.• Highly skilled in offering excellent customer service, lead generation and strategies to acquire and retain customers. Proficient in Online Media, SEO and SEM to generate traffic and increase revenue• Experienced at conceptualizing and executing multi – channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging across all channels• Demonstrated ability in managing content and updating for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes and providing additional sales support• Accomplished at gathering customer and market insights to inform outreach strategies, increase customer conversions and generate more qualified leads thus identifying effectiveness and impact of current marketing initiatives with tracking, analysis and optimize accordingly.

Chennai

• Responsible for developing AV (Audio/Visual) Category biz at six Brandshops and six Direct Dealers• Ensure proper display of key models on shop floor • Responsible for market share and availability of stocks for all products in the business division• Work closely with Product Team and Marketing Team on formulation and implementation of better scheme to meet business objectives• Proactively lend support to Marketing Team in implementation of trade schemes to ensure success in market• Monitor performance of team of 12 sales executives on shop floor and ensure their product knowledge is at par with what required• Drive and Motivate them to achieve their set targets• Monitor Sell Out at these shops and hence drive primary sales• Maintain relationship with dealers and help them achieve their monthly targets and incentive• Brief the dealers on Scheme communication and align them to Samsung way of working• Be responsible for y-o-y growth of the said dealers.

Chennai

• Handling ownership introducing Sony Laptop Business in Commercial Segment including both The Corporates and Institutions• Recognizing the right distributor, evaluating and establishing the relationship with them• Looking after development of the Channel Partners and developing relationship with them • Updating Channel Partners and making them aware of key product features and enabling the effective selling• Supervising, tracing and increasing the sales at partner counters• Improving partner base in other locations such as Coimbatore, Madurai, Trichy and other places with dominant presence of Corporate and Educational Institutions• Making institutions visits and making IT Heads aware of the entire product range• Providing assistance in launching the right laptop models for corporate and institutional segment by giving constant feedback to Head Office• Driving student purchase plan in various institutions. • Arranging hoardings, banners, standees and Demo laptops for 2 day exhibition at each of 10 institutions in Tamil Nadu to drive this program.

Mumbai

 • Recommended solutions to the corporates on reducing operating cost on printing and photocopying• Analysed the current setup for document management and pitch the right solution to cut the cost• Detailed other products within the basket of office automation gathered with team members

KEY RESULT AREAS As an owner of the business, I am responsible for interfacing with the Vendor and facilitate internal sales teams for business target achievement.Major ResponsibilitiesOwnership of Sales Revenue and Gross Margin targets for the business.Ownership of the market share objective for the company in the business.Product Pricing and Channel Programme implementation.Inventory planning and management (inventory days, fill rates and inventory ageing)Vendor relationship management.Business planning with the vendorReporting complianceSales facilitation through regular and structured interface with the sales team and supporting them.Exploring new business opportunities in related product/channel spaceMicrosoft - Fully Packaged Product (FPP

KEY RESULT AREAS Building and maintaining relationship with 25 key accounts Expand business by aligning with more System Integrators (SI). Assign a SI for every account being handled. Brief them upon the entire Document Management Solution (Printers/Copiers/Scan/Fax) that Xerox caters toFinalize the deal NOTABLE ACCOLADES at Xerox Ventured in to competition accounts like Alcatel Lucent

KEY RESULT AREAS Identifying prospective clients, mapping their requirements and coordinating their requirements for new business development. Analyzing market requirements/response & direct marketing to major government/institutional clients. Managing 25 companies featuring in Economic Times 500 list which are located in Tamil Nadu. Acting as single point of contact to these companies, making them aware of entire range of products through presentations to the IT heads.Generating leads & following up with customers, taking process till the negotiation stage & closing the deal.Developing relationships with key decision-makers in target organizations for business development.NOTABLE ACCOLADES at Emerson Network PowerAccredited with appreciation for Outstanding Performance in the first year of joining. Coordinated & communicated with key clients such as Murugappa group, MRF, Ashok Leyland, Taj GVK Hotels, Madras Cements and Karur Vysya Bank. Successfully accomplished target of Rs. 2.8 crore (from Rs. 2 crore) in Oct`07.Target for FY 08 - Rs.4 cr. Done business worth Rs.1.2 cr in the very first month(Nov' 07) of FY 08Developed 5 key clients for the organization. Ventured into Shriram Group in the previous

Role: Handling all activities pertaining to marketing of ERP products to small and medium enterprises in Chennai.

2006 Pgdbm, Marketing

Be (Electronics)

Education record

Certificate Program In Digital Marketing And Strategy