Karthik C Email & Phone Number

Bangalore

• More than 17 years Experience in Sales and Marketing. Expertise in Marketing Strategies, Budgeting, Marketing Calendar, Trade Marketing.
• Experienced in managing BTL – Consumer Engagement activities to improve consumer connect with brand. Proven expertise in managing annual marketing budget and creating long term and short term marketing strategies
• Skilled in implementing brand ideas and mass media campaigns in coordination with Creative Agency. Expertise in launching products and devising Brand Building activities for accelerating revenue growth of company
• Proficient in campaign planning and management, organizing promotional events including exhibitions/seminars.
• Highly skilled in offering excellent customer service, lead generation and strategies to acquire and retain customers. Proficient in Online Media, SEO and SEM to generate traffic and increase revenue
• Experienced at conceptualizing and executing multi – channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging across all channels

Chennai

• Responsible for developing AV (Audio/Visual) Category biz at six Brandshops and six Direct Dealers
• Ensure proper display of key models on shop floor
• Responsible for market share and availability of stocks for all products in the business division
• Work closely with Product Team and Marketing Team on formulation and implementation of better scheme to meet business objectives
• Proactively lend support to Marketing Team in implementation of trade schemes to ensure success in market
• Monitor performance of team of 12 sales executives on shop floor and ensure their product knowledge is at par with what required

Chennai

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• Handling ownership introducing Sony Laptop Business in Commercial Segment including both The Corporates and Institutions
• Recognizing the right distributor, evaluating and establishing the relationship with them
• Looking after development of the Channel Partners and developing relationship with them
• Updating Channel Partners and making them aware of key product features and enabling the effective selling
• Supervising, tracing and increasing the sales at partner counters

Mumbai

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• Recommended solutions to the corporates on reducing operating cost on printing and photocopying
• Analysed the current setup for document management and pitch the right solution to cut the cost
• Detailed other products within the basket of office automation gathered with team members

KEY RESULT AREAS As an owner of the business, I am responsible for interfacing with the Vendor and facilitate internal sales teams for business target achievement.Major ResponsibilitiesOwnership of Sales Revenue and Gross Margin targets for the business.Ownership of the market share objective for the company in the business.Product Pricing and Channel.

KEY RESULT AREAS Building and maintaining relationship with 25 key accounts Expand business by aligning with more System Integrators (SI). Assign a SI for every account being handled. Brief them upon the entire Document Management Solution (Printers/Copiers/Scan/Fax) that Xerox caters toFinalize the deal NOTABLE ACCOLADES at Xerox Ventured in to.

KEY RESULT AREAS Identifying prospective clients, mapping their requirements and coordinating their requirements for new business development. Analyzing market requirements/response & direct marketing to major government/institutional clients. Managing 25 companies featuring in Economic Times 500 list which are located in Tamil Nadu. Acting as single point.

Role: Handling all activities pertaining to marketing of ERP products to small and medium enterprises in Chennai.

2006 Pgdbm, Marketing

Be (Electronics)

Education record

Certificate Program In Digital Marketing And Strategy