Origin is an award-winning Creative Technology company whose zero code CTV ad formats enable marketers to deliver dynamic and responsive ad experiences in the living room and outside the home.With unparalleled creative capabilities and proprietary ad serving technology, Origin’s off-the-shelf and custom solutions are trusted by agencies, brands, creative teams and programmatic platforms who want the ads they run to get the attention, engagement and outcomes they deserve.Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that to win a viewer today, we must look beyond how it was done yesterday.Learn more at: originmedia.tv

Insurance Planning course as part of certificate program in Personal Financial Planning.

Thought leadership, content creation & consumer app development in EdTech / FinTech targeted at the working professionals with a mission to raise self-awareness in personal finance and develop asset growth strategies.Follow http://www.linkedin.com/company/FinCrafters/ to get the scoop on weekly blogs and upcoming webinar.

Focused on SEM for Walmart catalog using PLA and text ads, and deploying multi-touch attribution to measure ROAS. Worked closely with data scientists to setup A/B test and improve SEM algorithmic bidding performance.

Enabled mediation partners such as AdCel and AddAppTr to bring ad network demand into the header bidding ecosystem. Integrated partner tech as an SDK wrapper with Rubicon platform. Operationalized new ad formats such as Playables, Interscroller, Multi-ad, and others.

Advised and assisted digital media companies with expanding their footprint in the Scottish market. Helped connect C-level executives with the investment community. Built a healthy sales funnel with 100+ prospects, qualifying several to the next phase of engagement.

Audience & Programmatic RTB: Helped Audience Management Platform (AMP), a DMP integrated with an SSP ad server, grow both in user scale and feature set. Rolled out industry’s most versatile targeting and attribution capabilities, including POI geo-fencing, App DNA, click stream, and behavioral signals.Data Science: Inferred user attributes such as age, gender, and IAB category. Applied machine learning to build a custom audience model for travel and home improvement segments using campaign data and spend habits. Demand Generation: Successfully positioned AMP as a unique DMP with differentiated data, reach, and real-time ad decisioning SaaS mobile advertising platform in a crowded marketplace. Interacted with DSPs/agencies for demand generation, RFP, and sourcing of new IOs. Data Partnerships: Instituted a partner diligence process, vetted more than two dozen vendors, and onboarded eight of them. Scope included market research, demand assessment, pricing negotiations, and commercials.Strategic Alliances: Led a cross-functional team on a multi-year project with large strategic partner. Conceptualized use cases, built and presented business case, drove partner communications, and built relationship with key executives, serving as the central point of contact for AT&T and Amex.

Data Monetization: Partnered with data vendors to monetize carrier data as classes of raw data, derived data, and market insight reports; and marketed the data sets to verticals such as hospitality, financial services, and brand advertisers. Partner business models ranged from license fees to revenue share to value exchange.Mobile Commerce: Launched a couponing app that provides targeted offers and deals of all flavors (big brands, local shops, daily deals, eGift cards, CLO, etc.). Sourced coupons and deals from content partners such as RetailMeNot, Valpak, Blackhawk, Cardlytics, and Entertainment.com.

Strategy consultant for telecom and digital media practice. Select engagements included:• Mobile levers that counteract show rooming effect and boost retail store sales.• OTT messaging product vision and positioning for BoD.• Federation of digital identity that mimics Facebook Connect in the IAM space.• Cloud service APIs exposing subscriber device profile and other carrier assets to developers.• Divestiture analysis—including extensive spectrum modeling—of a lead telecom acquisition deal.

Scope included typical cradle-to-grave responsibilities for products in consumer and enterprise markets covering product definition, business case development, B2B marketing, and project core team participation.• Drove adoption of Android Smartphone platform—a $40M investment—with Samsung OEM.• Launched an i.MX application process-based low-cost multimedia platform for consumer devices.• Devised GTM strategy in enterprise and SMB for a security and threat management software product.I took interest in Equity Research and wrote the Intel reports posted below.

Serviced and managed relationships with three key accounts: Palm, Sierra and Option Wireless. In this delicate role, I was constantly trying to bridge the gap between customer expectations, business group commitments & design team performance. Earned Qualstar award through recommendation from Sierra Wireless CTO for 100% on-time launch of new handsets.

Designed and developed core hardware modules and software tools for several generations of modem chips for 3G CDMA & UMTS standards, used in cell phones and base stations. Key contributor to the systems architecture for demodulator and low power technologies. Awarded two patents as co-inventor.

Technical marketing role promoting EMI filter and high-speed bus termination products for signal integrity applications to APAC and North American customers.