Karthikeyan A Email and Phone Number
 Result oriented professional with nearly 21+years of experience in Business Development, Marketing and Sales in auto ancillary industry. Excels in conceptualizing robust plans for market development in different segments for better market penetration as well as driving innovations, scaling up the value chain to create more opportunities and business generation in different verticals. Received prestigious Ten-10 award for winning Hyundai businesses.  Expertise in handling large Indian and Global OEM’s in 2-wheeler, passenger car, commercial vehicles and Off highway. Experienced in creating business plans, Long range plans and developing systems Consistent success in starting, building, growing and improving the business, product profitability, performance and value of OEM. Formulated and implemented strategies for business excellence, attainment of top line and bottom line, launch and promotion of products and services there by achieving business goals. Skilled in utilizing strong market knowledge of existing and potential customer for ensuring business growth opportunities aligned to company’s strategic plans, providing in-depth analysis of markets, industry trends. An effective communicator with strong analytical, interpersonal and problem-solving skills. Have phenomenal experiences in working as a team with collaboration and work towards achieving organizational goals.Areas of Expertise Exploring Market potential and market study. Expertise in handling multiple large and multi-cultural OEM customers. Strong commercial acumen with knowledge in product costing. Handling challenging situations. Expertise in IT skills: MS office, PowerPoint, SAP. Expertise in Salesforce CRM. Have knowledge in understanding key financial metrics. Strong Communication. Key Skills Leadership Skills, Knowledge on auto industry, RFQ Handling; Pricing, Negotiations, Product profit improvement, Team handling and Good interpersonal skills, Time management, Collaboration skills, Self-directed and highly motivated.
Spark Minda
View- Website:
- sparkminda.com
- Employees:
- 567
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Head Marketing- New Customers (South & West)Spark Minda Apr 2024 - PresentChennai, Tamil Nadu, India -
Sr. Deputy General ManagerSpark Minda Apr 2023 - Aug 2024Chennai, Tamil Nadu, India -
Deputy General ManagerSpark Minda Aug 2021 - Apr 2023Chennai, Tamil Nadu, India -
ManagerTenneco Oct 2015 - Aug 2021Hosur Area, IndiaKey Result Areas: Responsible in generating revenue of 350Cr INR from the large OEM customers handled. Implementing strategic plan, go-to-market strategy, sales budget, forecasts & business plans for driving revenue growth across the assigned customer group Exploring potential business avenues & managed marketing & sales operations for achieving the business targets; initiating market development efforts, increased business growth and product profit improvement. Analyzing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies Leading a cross-functional team (research, product development, program management, quality and production) for projects targeting sustained growth and the launch Rolling out Annual Business Plan for the business and aligning it with the company’s objectives; monitoring the timely launch & availability of new products Mapping customer requirement and maximize client satisfaction levels by driving the team to achieve QCDDM targets and also sustaining the existing businesses. Receiving the RFQ’s from all the customers and converting the RFQ’s into prospective business Making the costing (business case) and presenting to the management for getting the price approval for quote submission Steering price correction from customers owing to RM and Forex indexing on quarterly/annual basis Collecting the payments on time Engaging in warranty discussion with customer and materializing the cost-share ratioSignificant Achievements: Won the business of QXi and BI3 from HMC. Won the business of 230B and 560B from Toyota. Won the business of MBP, Dost plus, Guru, Boss Sleeper Cab. Won the business of RT79 from Isuzu. Won the business of VF35 from Vinfast, Vietnam. Won the business of lateral damper from Wheels India. Sought the price increase for Etios from TKM. Resolved long pending warranty cost share ratios with Nissan & TKM and received refund of > 4 Cr INR. -
ManagerLear Corporation Jul 2014 - Oct 2015Chennai Area, IndiaCustomers Managed: Ford India Pvt. Ltd., BMW IndiaHighlights: Worked on price increase workings to the tune of Rs. 3.2 Cr for the year 2014 and collected the payment in Dec'14 before the year close - BMW Followed and collected the tooling payments worth 2.5 Cr in Dec'14 before the year close - Ford Settled the ECN pricing with effect from May'14 and received the payment with retrospective effect - Ford Received the LoN from BMW for G12, F48 & G30 programs -
Manager - Business DevelopmentMinda Sai Ltd Feb 2012 - Jul 2014Chennai Area, IndiaCustomer / Programs Managed: 2-Wheeler OEM: TVSM, HMSI, Royal Enfield and India Yamaha Motors. Commercial Vehicle OEM: Daimler India Commercial Vehicles, Asia Motor Works, Kamaz Vectra and M&M. Passenger Car: Mahindra Electric. Off Highway: Leyland Deere, Leeboy Construction Equipment, TAFE & SAME-Deutz. Tier1 Customers: Comstar, IJL, Nippon Seiki, Subros.Highlights: Expertise in handling multi and different segment of OEM customers. Achieved the business for the development of wiring harness as single source for N118, N217, N100, U232, U69, U233, U237 programs. Acquired the 100% SOB of N117 & Moped from TVS existing source - TVSM Won the business of HDT battery cable and wiring harness for bus programs. Price negotiated and won business of P601 as a single source - M&M Won:o The business of HV cables for Apple program - Mahindra Revao The business of B02A cord assy - IJLo The business of K14A & KWPG cord assy & socket component respectively - NSo The business of 350cc wiring harness at 30% SOB - Royal Enfiledo The business of IBH 435 at 50% SOB. Won the business of IBH 335 as single source; engaged in the localization of earth strap development and won the business - Leyland Deereo The business for the development of wiring harness kit and battery cables for Medium Duty Models (6X4 and 8X4 Tipper) - Kamaz Vectrao The business of 26-seater AC wiring harness - Subroso The business of starter cable assy for TATA venture project - Comstaro The business of 05E & 04X programs - IYM -
Key Account ManagerSundaram Clayton Limited Mar 2008 - Jan 2012ChennaiCustomer / Programs Managed: Hyundai Motor India- PA - Kappa Engine & Transmission, PB - CF Transmission, PA – Kappa 1.0L Transmission Parts, Kappa CVVT – Engine Parts, HA (800 cc) – Transmission parts & U – Engine parts Honda Siel Cars India: 2PS – Engine Parts Visteon Automotive Systems: Kappa Compressor partsHighlights: Won the business of Kappa Engine & Transmission, CF Transmission, Kappa 1.0 L, HA CVVT Engine parts and Kappa Compressor sets. Negotiated & finalized price for CF Transmission parts, Kappa Transmission and Engine parts and bagged order for the same Bagged order for the supply of the parts for CF Transmission parts to Hyundai Czech Republic Localized and bagged the order for 2CV Transmission parts from Honda Obtained Price Increase from Hyundai Motor India Managed HMI successfully and got the highest CSS score for the year 2009-10 in the areas of Delivery, Quality, Response and managing the development activities. -
Sr. Engineer - MarketingMotherson Automotive Technologies & Engineering Mar 2007 - Mar 2008Chennai Area, IndiaCustomers Handled: Hyundai Motor India & Mobis India.Highlights: Negotiated & finalized price for Hyundai i10 model as single source and bagged the order for around Rs.315 Mn/annum. Localized the parts which are under manufacturing feasibility for Hyundai models like Verna and Getz Bagged order for the supply of the parts for Verna project in Hyundai Turkey
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Business Development - EngineerPricol Limited 2004 - 2007Coimbatore Area, IndiaCustomers Handled: Ashok Leyland, TAFE, Royal Enfield & other private segment prospects.Highlights: Increased the Share of Business in Ashok Leyland Limited for instrument clusters and sensors Introduced Centralized Lubrication System for Ashok Leyland Exports Vehicles Bagged the order for instrument cluster business from Royal Enfield Thunder Bird Face lift Achieved the order of Vehicle Monitoring Systems (GPS) from Castrol India Limited
Karthikeyan A Education Details
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National Institute Of Business ManagementA -
Mechanical Engineering -
Sri Ramakrisha Engineering CollegeMechanical Engineering
Frequently Asked Questions about Karthikeyan A
What company does Karthikeyan A work for?
Karthikeyan A works for Spark Minda
What is Karthikeyan A's role at the current company?
Karthikeyan A's current role is Head Marketing- New Customers (South & West).
What schools did Karthikeyan A attend?
Karthikeyan A attended National Institute Of Business Management, Sri Ramakrishna Engineering College, Sri Ramakrisha Engineering College.
Who are Karthikeyan A's colleagues?
Karthikeyan A's colleagues are Ajaykumar Wadwale, Paresha Sharma, Pankaj Gaikwad, Abhinav Kumar, Chanda Dwivedi, Shorna Mala, Sinthu Kumar.
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