• Contributing as the part of management core team in strategizing & analyzing the Market share to carve out the detailed strategic objectives• Formulating push pull promotion strategy & cost-effective OOH media plan• Spearheading the timely development and execution of marketing plans and strategies, product launches and campaigns while ensuring that sales growth and profit goals are met• Formulating the Annual Operating Plan in line with strategic objectives & driving the monthly sales target & KPIs• Devising the channel discount schemes & sales Promotion schemes

Business Development | Market Penetration | Sales GrowthGrown the High Voltage business stage by 4X in 3 years – 0.4M$ to 1.6 M$ • Sales Approach: Introduced new project pursuit approach in reaching out to all key influencers across the value chain & established track of 150+ project pipeline worth more than 20 M$ • India Sales: Led the regional sales team of 6 people across India to influence all stakeholders across the value chain & won orders worth 1.6 M$• New Customer Acquisition: Accomplished a breakthrough with the customer after persistent follow up for more than a year - Opened up new opportunities worth 4 M$ for future growth• New Business Development: Explored the wind market and reached out to all key players & kick-started the techno-commercial discussion. Negotiating deals worth 6 M$ with the global wind turbine manufacturer• Strategic Growth Opportunities: Identified white space opportunities worth 10 M$ across the verticals – Wind; Railways; Turbines & nurtured 2/3rd opportunities to final phase of conversion

Product Development | New Market Entry | Strategy Execution | Marketing• Convinced the French counterpart team for implementing indigenous low cost solution and therefore reduced the project investment by five-fold and project completion time by 50%• Led the cross functional team of 12 people and driven them to transfer the technology of High voltage product from France and manufactured the first prototype within record time of 11 months• Negotiated with French & Chinese counterpart for better internal transfer price on imported products to successfully compete in Indian market• Reached out to more than 15+ customers/OEMs & 100+ consultants across India to understand their requirement and to bring awareness on product superiority and to influence them

Executive Assistant | Market Analysis | Go to Market Strategy • Developed a detailed market study on <10 MW Turbine/Diesel Generator market covering economic & industry (Captive/Hydro/Biomass) outlook and estimated the market size• Prepared the detailed investment plan with base & incremental case and developed the ROI/IRR analysis and secured the approval for investment (0.5 Mn $) from the Emerson Management• Launched the internal idea generation campaign for improving the GP and acted as deputy leader for GP improvement team and driven 15+ projects worth 1.2 Mn $ to completion