As a Paid Media Specialist at Starberry, I developed and executed effective paid media campaigns for various clients across different industries, such as e-commerce, education, and health care. I managed a monthly budget of over $10,000 and optimized the campaigns for maximum ROI, generating an average of 30% increase in conversions and 25% decrease in cost per acquisition.I have a Diploma in Information Technology from Muthayammal Engineering College and a Google Ads Essential Training certification from LinkedIn. I have over five years of experience in social media marketing, working as a Social Media Marketing Specialist at Noor Media Agency before joining Starberry. I have a strong knowledge of Facebook Pixel, Facebook Ads Manager, and other social media platforms and tools, such as Instagram, Snapchat, and Hootsuite. I am passionate about creating engaging and relevant content, targeting the right audiences, and measuring and analyzing the performance of the campaigns. I am always eager to learn new skills and trends in the digital marketing field and to collaborate with other professionals and clients.