Short version if you are busy → I help brands sell their products (aka advertising). Or I help them build their image, which in turn helps them sell more of their products (aka branding). Building Jokar, a think tank for Indian brands.Long version, if you a) have time to kill or b) are curious ↴Karthik, a 21-year veteran in the advertising & marketing field, possesses a wealth of multi-disciplinary expertise in delivering effective branding solutions. With a track record of successfully assisting over 100 brands across 15+ sectors, Karthik is known for his ability to blend technology and common sense with a deep understanding of human behaviour. He is currently the Co-Founder of Jokar, a think tank for Indian brands helping them with sensible strategy, branding and design.Throughout his career, he has held leadership positions where he played an instrumental role in building two agencies—Underdog and Catalyst India—from scratch, working closely with the founders. Notably, during his time at HDFC Limited, he contributed to the establishment and management of its in-house design studio.Recognising the importance of nurturing talent and fostering a holistic approach, he has built and mentored various teams at these firms, empowering individuals not only to excel in their roles but also to think strategically. His expertise spans strategy, copywriting, art, design, and the overall business of creativity, all of which he mastered through self-guided learning and hands-on experience. In fact, his passion for sharing his knowledge led him to teach at Ecole Intuit Lab, where he imparted his experiences and expertise to aspiring creative professionals.His dedication, strategic mindset, natural curiosity and comprehensive understanding of the business and creative worlds make him an invaluable asset in delivering exceptional branding solutions.Last but not the least, Karthik dislikes writing in third person, but does it anyway.