Responsible for sales and marketing at high growth startup, including go-to-market strategy and implementation. Achieved direct marketing contribution of 18% of pipeline within 5 months.1. Led sales team to grow channel and direct mid-market penetration2. Built out marketing strategy focused on sales enablement and inbound demand generation3. Developed differentiated value proposition and messaging for company’s products and services4. Implemented customer contact strategy based on user journey mapping using CRM, marketing automation tools and programs5. Part of 3 member senior leadership team

Global marketing communications leader for Dell's enterprise, services & solutions businesses. Responsible for strategy, design and implementation of integrated, global campaigns that drove demand and brand awareness. • Responsible for end-to-end marketing communications including digital, content creation, sales enablement, creative development and media planning across offline and online channels • Analyzed and optimized campaign performance to maximize quality and quantity of sales leads • Launched 300+ products globally with differentiated, breakthrough messaging & creative • Positioned Dell as a thought leader among industry influencers by developing compelling points of view for topics such as security, cloud and big data • Built, trained and managed 50+ member global team, with emphasis on cross-cultural communications and adaptation to address local market needs

Responsible for developing and implementing global brand strategy aimed at achieving business growth and brand transformation objectives. Significant experience with in-country implementation across BRIC and select developed markets. • Developed purpose driven & customer insights based brand strategies to drive differentiation in the marketplace across all product categories in B2B & B2C segments • Led end to end creative strategy & development across several mediums like TV, print, digital, offline as well as always-on programs like social, content & thought leadership platforms • Galvanized internal stakeholders to implement brand strategy across all functions in the company including sales & marketing, customer support, human resources, operations • Delivered ~20x ROI along with double digit growth in brand equity • Delivered ~5x increase in attach rates of personalized products through innovations in merchandizing, online and marketing communications

Responsible for driving demand and brand consideration across all products to meet financial goals and establish industry leading ecommerce presence• Responsible for $170 Million in revenue & $70 million budget to drive targeted direct marketing campaigns across various demand gen channels like display, affiliates, product listings etc.• Managed a team of online marketers focusing on diverse categories of products like laptops, desktops, electronics & accessories and services• Drove marketing investment strategy including advanced analytics and CRM based models to assess short and long term impact• Developed in-depth understanding of P&L and business management from supply to demand drivers • Optimized end to end customer experience online including site and off-site touch points

Developed and executed online marketing campaigns including creative messaging and media strategies to drive demand in line with business goals. Created go to market online strategies for product launches and word of mouth strategies to drive brand consideration. Drove improvements in efficiency and targeting by implementing industry leading innovative technology. • Launched multiple direct response & brand awareness campaigns o Increased ROI of direct response campaigns by 60% o Increased efficiency of electronics & accessories campaigns by 190% in 4 weeks• Developed & executed word of mouth marketing strategy resulting in ~12x increase in size of community in 6 weeks & a 5% improvement in brand perception • Implemented new industry leading technologies like behavioral targeting & re-marketing resulting in a 300% increase in online customer reach across key segments• Analyzed media mix between various demand generation vehicles to build an optimal customer contact strategy, budget allocation & improved campaign integration• 1 among 10 people selected companywide for a marketing & communication excellence award received from Michael Dell

Identified and executed initiatives to drive performance improvements across offline and online direct sales channels. • Developed & executed first of its kind financial model to look at agent level P&L, providing better alignment between agent behavior on a call & financial performance of the organization• Created a new and innovative worldwide call library across sales, tech support and customer care, resulting in significant improvement in new agent on boarding process o Introduced employee recognition system to drive participation and competitive spirit among teams to be added to the call library• Quantified the impact of building customer loyalty among phone agents, resulting in new opportunities to improve customer experience through better training and performance management• Created a financial model to translate qualitative metrics like customer satisfaction into quantitative metrics resulting in better prioritization of projects

Responsible for marketing & ops practices across manufacturing, hospitality, tech verticals. In addition, started up product management function to conceptualize and design software products based on unique company IP.• Managed consulting engagements focusing on marketing & operations across small to medium size companies. Primary focus on marketing strategy, go-to-market planning and product management.• Fueled 40% increase in revenue by designing and launching multiple new software products focused on talent management and organizational effectiveness

Responsible for sales & brand management for fabric and surface care products. Managed team of over 120 members and 3 manufacturing units, led several cross-functional projects to improve efficiency and reduce costs. • Responsible for regional sales across 10 distributors and 300 retail outlets • Spurred growth in overall category revenue by streamlining product positioning and messaging to minimize cannibalization & increase effectiveness of marketing investments • Achieved 5% increase in equipment efficiency and 10% reduction in maintenance expenditures through local vendor development which decreased dependence on the OEM • Designed and introduced a system of employee recognition resulting in a record 10% increase in productivity • Completed an in-depth and comprehensive one-year Management Trainee program across all major functions, with focus on brand management