• Liaising with clients to learn the background of the brand and advising on relevant marketing communication strategies.• Gaining a comprehensive context for advertising strategies and to suggest means to reconcile differences between consumers' current perceptions of the brand and desired brand image.• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.• Commissioning research from outside organizations to inform advertising strategies, using both qualitative methods, such as focus group discussions and structured interviews, and quantitative methods, such as demographic profiling and questionnaire.

• Delivering lectures in marketing communications to a diverse range of students from varied industries• Developing teaching material for novel seminars in areas such as advertising ethics, semiotics and qualitative research• Assessing program coursework and supporting students through an advisory role

• Increased sales by 25% by creating a strategic new eBay store• Implemented an effective product exchange process reducing complaints by 45%• Increased number of unique visitors to eBay stores by starting regular auctions, optimizing search results through utilizing effective keywords and by improving landing page experience.

• Conducted a feasibility study of a new business venture• Performed primary market research with qualitative and quantitative components• Created a business plan with strategic marketing insights• Presented final findings to client with recommendations

• Handled online and offline marketing communication projects for multiple clients in industries such as hospitality, healthcare, education, FMCG, KPO and Publishing.• Understood the client’s marketing communication requirements and developed communication strategies for implementation in SME’s and large corporations.• Briefed the creative team, ensured that projects were completed on time and also presented the final creative output to clients. • Actively involved in the pursuit of new business bringing in nearly 15-25% of additional revenue

• Conducted business-development research and compiled results for review by management.• Developed Business Proposals and documentation in collaboration with senior management.• Directed day-to-day office operations