Karthik P M. Email & Phone Number

Ernakulam, Kl, In

Mumbai, Maharashtra, India

- Elected into a 12-member team out of 300+ students to represent the Media and Industry Interaction Cell- Create and manage marketing assets, digital media outreach, and message development for campaigns- Plan Leadership Summit in Solaris, the Management Fest of IIMU, and Aspirants Engagement Program- Strategizing and building corporate relationships & engagement with local industries via multiple initiatives

Udaipur, Rajasthan, India

- Selected as one of the 4 Vertical Heads under Digital Marketing for Audacity '23, the cultural fest of IIMU- Manage marketing assets, media outreach, & campaign development in a cross-functional team setting- Ideate and redesign the 3 social media handles of Audacity to increase follower count and engagement- Plan and execute end-to-end implementation of social media marketing campaigns to promote the fest

- Project: Offline Impact Measurement of Online Display Ads- Studied 25+ research papers, journal articles, & case studies to understand existing industry practices- Conducted on-ground interviews of sales staff to understand how customers shopped in the offline stores- Collaborated with multiple stakeholders to ideate an experimental method to measure the offline impact- Designed & implemented a survey campaign on Amazon, gaining 2500+ responses and 3.7L+ impressions- Analyzed campaign performance against key metrices to identify, recommend and implement optimizations

Bangalore

FMCG Sector:- Collaborated directly with the Finance & Demand Stakeholders of a Fortune 100 company in the UK region- Developed 32 Tableau dashboards thereby helping save around 28 days worth of person-hours per year- Facilitated the client in gaining visibility over 20+ important metrics to deliver real-time business insights- Commended by the client for outlining & piecing together complex logic, and delivering high-quality workInsurance Sector:- Worked closely with the Complaints Dept Stakeholders of the 2nd largest insurance corporation in Australia- Assisted in migrating 4 reports from Microsoft Excel to Tableau thereby saving ~20 days of person-hours- Appreciated by the client for my expertise, overall project accountability, and solution-oriented approach- Conducted 5 KT sessions for 6 new joiners in the team ramping them up quickly to contribute to the project

- Elected leader of the Robotics Interest Group [RIG NITC] to manage a team of 47 members- Managed all day-to-day activities and was answerable for anything related to the functioning of the group- Coordinated and led the team in organizing 5+ exhibitions, 1 workshop, 6+ lab visits, and 1 conference

Master Of Business Administration - Mba

Activities and Societies: Elected Student Representative, Media and Industry Interaction Cell, Vertical Head, Digital Marketing, Audacity

Bachelor’S Degree, Engineering Physics

Activities and Societies: Team Lead, Robotics Interest Group [RIG NITC], Design Committee & Judging Committee of Ragam '17, Annual.

12Th, Computer Science, 100%

Activities and Societies: Quiz Club, Science Club