As part of the administrative team at IIM Bangalore’s Executive Education wing, I manage a diverse portfolio of responsibilities... From performance marketing on Google & LinkedIn Ads, market research and social media management to content creation & marketing, I contribute to driving visibility and lead generation. Alongside these, I handle operational activities, documentation, and reporting to ensure the BAU engine runs smoothly.Eventhough I can work with KPIs when it comes to the analytical aspects of my work, my general work/life philosophy is that I don’t measure my efforts as “hard work” / “lazy work” or "smart work"—to me, work is simply 'work' - and I aim to deliver the results with finesse. Moreover, in this frantic & disruptive world, #moderation is an ethic which I live by, and it is very much different from mediocrity - but way too much 'moderation' goes against the very idea of moderation - A great point to think over again!My career graph has not been the ideal one with perfect academic excellence, the linear climb to most desired professional roles and a seven-figure income inspiring every second person. But, the many failures along my way -whether in shifting fields or falling short of career goals- have been my stepping stones rather than roadblocks. By applying the transferable skills I’ve gained along the way, I aim to add unique perspectives to my current role and lay the foundation for future growth.