1. Brand Strategy Development and Implementation• Develop and execute comprehensive brand strategies to enhance the visibility and reputation of HCG Aastha Cancer Centre.• Align brand messaging with the centre’s vision, mission, and values.• Conduct market research to identify trends, target audiences, and competitive positioning.2. Digital Marketing and Social Media Management• Manage the centre’s social media presence across platforms (Facebook, Instagram, LinkedIn, etc.).• Develop and implement content strategies to engage audiences and drive patient acquisition.3. Content Creation and Management• Oversee the creation of marketing materials, including brochures, newsletters, website content, and blog articles.• Collaborate with medical professionals to ensure accurate and patient-friendly content.• Manage external vendors and agencies for content production as needed.4. Event Management and Public Relations• Plan and execute events, seminars, and workshops to promote the centre's services and expertise.• Establish and maintain relationships with media, influencers, and industry partners.• Coordinate press releases and media coverage to enhance brand visibility.5. Brand Compliance and Quality Control• Ensure all branding materials adhere to corporate guidelines and maintain a consistent brand image.• Conduct regular audits of marketing materials and channels for accuracy and compliance.6. Budget Management and ROI Analysis• Develop and manage the branding and marketing budget, ensuring cost-effective strategies.• Monitor and analyze the return on investment (ROI) of branding initiatives.7. Stakeholder Collaboration and Communication• Work closely with internal departments (e.g., medical, sales, operations) to align branding efforts with overall business objectives.8. Innovation and Continuous Improvement• Propose and implement innovative branding strategies to keep the centre at the forefront of the healthcare sector.

Analyze brand positioning and consumer insightsShape and communicate our vision and missionTranslate brand elements into plans and go-to-market strategiesLead creative development to motivate the target audience to “take action”Establish performance specifications, cost and price parameters, market applications, and sales estimatesMeasure and report the performance of all marketing campaigns, and assess ROI and KPIsMonitor market trends, research consumer markets and competitors’ activitiesOversee new and ongoing marketing and advertising activitiesCoordination with Vendors and Agencies to meet the deadlines

Social Media Management, Search Engine Marketing SEM, Basics of SEO, Paid Campaign, Offline Communication & PR