Working as a marketing professional in the 'New Business Division' of TATA Power Renewable Energy Ltd. which deals with Solar Roof Top Solutions & Home Automation Solutions. 1. Consultative Business Development :#Responsible for maintaining CXO level connect at customers' side for building strong relationships.#Responsible for identifying major business opportunities for the solar rooftop and home automation division.#Conduct market research to find about consumer requirement & trend.#Collaborate with relevant industry professionals to coordinate brand awareness and marketing efforts.#Organise, promote & host PAN India and regional webinars.2. Marketing Management :#Achieved marketing targets by generating higher lead flow (over 30% MOM growth).#Plan & execute ATL, BTL activities & other marketing initiatives for the team.#Liaise with external vendors to execute promotional & digital campaigns.#Assist in analyzing marketing data (campaign results, conversion rates, traffic) to help shape future marketing strategies.#Develop, design and implement targeted marketing campaigns to drive traffic and growth for channels (social, organic, emails)3. Channel Management :#Responsible for Delhi NCR annual business worth INR 300 million. #Engage with Channel partners through Sales officers to drive revenue and market development initiatives and monitor their performance.#Maintaining strong relationships with the channels for staying competitive in terms of pricing & offerings. 4.Project Management:#Coordinate with the planning, procurement, engineering, logistics, state discoms and on-site installation teams till the project is completed.

Worked on Customer Retention Strategies and New Technological Trends Having Lasting Effect on The Industry.●Conducted research for developing Customer Retention Strategies. ●Developed strategies to increase and sustain customer base post corona.●Conducted a brand perception analysis & analysis of the strategies adopted by PUMA Sports India.