My roles and responsibilities at Viacom18 Sports carried over to the new entertainment conglomerate that is JioStar!

In addition to my previous roles and responsibilities,• Helped increase conversion rates and partake in running A/B tests, from ideation to launch and post-launch analysis.• Collaborating alongside Product Managers, and UI designers for product design and implementations - Articulating custom client asks, and feature requirements for improvisation of campaign metrics.• Worked as key POC with cross-functional teams (internal and external stakeholders) sales, delivery and operations, and solutions engineering team to ensure smooth functioning of partnerships.• Prepared and updated weekly & monthly reports.

• Extensively communicate with stakeholders (Sales, Sales Ops, and Tech Support) to achieve Ad campaign needs and deliver the best possible results.• Managed the implementation of a robust onboarding and training program for new functional resources.• Increased average 45% QoQ growth in business across advertisers via proactively optimizing down funnel KPIs, testing audience segments to improve efficiencies and reduce cost per user acquisition, A/B testing creative assets, and providing results and key insights to stakeholders.• Proactively addressing client opportunities, budget monitoring to avoid overspends, and prioritizing regular deliveries.• Worked to expand marketing channels, market research, and automation of several key processes to increase turnaround time.