As the Creative Head of the front-end team, I not only look after the form and functionality of our e-commerce mobile app but also manage the team of over 40 people which includes copywriters, visualizers and image-editors.Using my years of varied experiences, i have not just set image guidelines for the app and developed innovative designs but also supervised and streamlined process. I feel lucky to have joined the team at the very nascent stage and therefore, i could significantly contribute towards its making and building the image catalogue process, designing the artwork in conjunction with the UX technicalities, and finalizing the look and feel of the app are some of them.
Other miscellaneous activities in this role require me to brainstorm with the team for creative output, liaise with vendors, photographers, promotions team as well as senior management, and manage image master data article wise across categories. To ensure the smooth operations at all levels, i have designed a tracker for the team to stay up-to-date with the daily activities across various SPOCs and with that, i ensure our deliverables are on time and of top quality.

I am currently handling a profile of a marketing/design SPOC, and managing the content and creative for the Healthcare Services line of business. Working closely with the Presales team for revamping the RFPs, and internal decks as and when requested.Handling all the digital requirement of brochures, newsletters, powerpoint, presentations, video request, co-ordination for white paper, content writing, print posters during client visits, brandings on the client floors.Managing digital creative/content requirements for all the renowned accounts in the health industry. Coordinating with the team across the globe and delivering the project on deadline.

Successfully manage and co ordinate Offline design projects from concept through completion. Work closely with Marketing, Sales and Loyalty team to create vision and meet deadlines and requirements. Co ordinate with CMD and Marketing head.● Expertly conceptualised and launched all the exhibition panels for the MCHI, Vashi, 99 acres - Pune, Dubai - Times property. ● Conceptualised the Newspaper Advts. for the Dubai as well as MCHI exhibitions.● Conceptualised and launched the future brochure for the brand at 99 acres exhibition Pune● Coordinating with vendors for Stall Design / Exhibition Panel, Pole Brandings, Printing Brochures , Flyers etc.● Coordinating with the agency for getting the implementation of the artwork done on the given timelines.

Successfully manage and coordinate web, graphic and flash design projects from concept through completion. Handle the team of around 25 people inclusive of web, flash and graphic designers, HTML 5 and CSS6 Programmers, Studio designers. Work closely with US based Clients for the brands like GAP, Esurance, AirBnB, Simulmedia, Dropbox and many others to create vision, conceive designs and consistently meet deadlines and requirements. Coordinate with the MD, CEO, COO, Executive Creative Director to meet all the clients’ requirements. Expertly conceptualize and deliver all the new Flash, Static and Tandem banners in the tight deadlines.● Point of contact from India to close the requirements and specifications of the Print, Web and Flash artwork going LIVE on the respective websites internationally for the brands like GAP, Esurance, AirBnB, Simulmedia, Dropbox, TIME.● Assigning the day to day activities to the team and ensure the assigned task are delivered on time for the banners, emailers, microsite, mobile app, web templates. ● Understanding the requirement and conceptualizing the whole look and feel of the digital banners required for facebook, re marketing banners.● Mentoring the youngest members of the team and inspiring the rest of the team mates to come up with new concepts and good performance.

Successfully manage and coordinate web and graphic design projects from concept through completion. Work closely with Marketing, Digital Marketing, Business Devolopment, planning and merchandising team to create vision, conceive designs and consistently meet deadlines and requirements. Coordinate with the MD, CMO, Marketing Head, development team, Designing Team, Marketing Team, Digital Marketing Team, Business Devolopment team to meet all the Brands requirements. Expertly conceptualise and launch all the new promos in the tight deadlines.Handling a designing team of 3 and looking forward to increase the team strength.KEY ROLE ● Point of contact from Designing / Marketing team to close the requirements and specifications of creatives going on the websites, emailers, social media / digital marketing banners, business development corporate mailers.● Selection of the products and imagery the category to be highlighted on the “Homepage, Category Pages, Offer Pages”.● Communicating with the product team during the front end changes and explaining them the technicalities of the new theme used on the home page, hero banners and gutters.● Assigning the day to day activities to the creative team and ensure the assigned task are delivered on time for onsite, emailers (Daily, Night, Missing you, New Registration etc.), Social Networking Banners, Corporate Mailers for Business Development team● Understanding the promo and conceptualizing the whole look and feel of the portal "www.pepperfry.com".● Conceptualize the new layouts of regular emailers.● Conceptualize and design the print AD layouts as per the requirement.● Regularly Conceptualize the creatives for digital marketing team and help them with the Re marketing, News Feed banners in all the required dimensions for all the social media portal● Conceptualize the web mailers for the Business Devolopment team to share it with the affiliates.

Successfully manage and coordinate web and graphic design projects from concept through completion. Work closely with marketing, planning and merchandising team to create vision, conceive designs and consistently meet deadlines and requirements. Coordinate with the development agencies, freelancers, photographer, and social media agencies to meet all the Brands (French Connection, Calvin Klein and TM Lewin) requirements. Expertly convert the concepts to the team's requirements to achieve the objectives. Handling a technical team of developers, social media, mass mailing and a team of photographers through agencies with a team of 2 (in house).KEY ROLE ● Maintenance of an Ecommerce Web portal (www.frenchconnection.in) by regular products and quantity updations. ● Conceptualize and design creatives every season and Sale Season for the Ecommerce portal.● Maintenance of a company website by regular content and imagery updations. ● Conceptualize and design creatives for (web, print, flash) for the brands every season.● Conceptualize and design web mailers for the core product, new offer promotion and setting the theme keeping the sales in mind.● Conceptualize and design the blog every season.● Conceptualize and design Flash Banners and PowerPoint presentations for the brand.● Styling products to highlight the best shot on the website, mailers and other print creative. ● Conceptualizing and designing news paper advertisement, inserts, invites during sale, promotion and new store opening.● Responsible for the product shoot and handling the records of all the product images.● Work closely with the marketing and communications team to highlight the brand with the best content and the offers as per the team’s requirement.● Work closely with the merchandising team to cross check all the information updated on the web communications are matching with the product information.● Communicate with the agency for the technical maintenance, updations and errors.

Designing flash banners for MSN, Designing and maintaining the microsites

Maintenance of all the websites belonging to SOTC and Kuoni, day to day updations on the websites, designing E mailers and Microsites as per the requirement

Have handled all the web and flash related work like designing the websites, CD presentations, flash banners on MSN, designing microsites and emailers for the clients like Radio Mirchi, AXN, Euro Floorings, Set Discovery and many others...