Passionate about bridging the cultural gap, I founded Esoraa in mid-2021 to redefine South Asian fashion in Europe. By curating unique pieces blending India's artistic heritage with contemporary aesthetics, Esoraa is on a mission to bring the true essence of "Made in India" to the European fashion scene.1. Founded Esoraa in 2021, introducing an e-commerce brand that champions uniquely sourced woven fashion and jewellery collections from South Asia.2. Established partnerships with 20+ brands, optimising product lines for market appeal and cultural authenticity.

Ambassador Management and Social Media Design Support

Creative Director // Magazine1. Led a dynamic creative team, fostering brand identity and design concepts, resulting in a 20% increase in online engagement.2. Spearheaded the art direction of weekly online issues, overseeing photoshoots and illustrations, and designing captivating covers and features, leading to a 15% growth in readership.3. Ensured seamless magazine production by meticulously managing all phases, optimising trafficking, and quality control processes, and consistently meeting tight deadlines.4. Orchestrated the supervision of daily operations and implemented long-term strategic planning for cash issues, contributing to a 25% improvement in financial outcomes.Creative Director Fashion 1. Innovated the development of trendsetting fashion styles, elevating brand appeal.2. Directed the creative development across all categories, ensuring collections were delivered within realistic time frames, resulting in a 20% improvement in efficiency.3. Pioneered an effective workflow within the design team, streamlining processes for board meeting preparation and designer collaborations, leading to a 25% enhancement in productivity.4. Coordinated seamlessly with the product team, ensuring alignment, precise fittings, and timely updates to sketches and fabric allocation, achieving improvement in product quality.5. Represented the design team as a link between departments, facilitating smooth communication and collaboration.

1. Collaborated with cross-functional internal teams and external partners to execute their key brand initiatives.2. Worked to drive product innovations and better meet profitability target for the company by securing clients. 3. Represented and supported ERA-KI company values and worked to ensure the delivery of efficient, relevant and effective marketing plans for their clients.4. Guided fashion brands in the acceleration program, enhancing their market position with effective branding and communication plans.

Senior Brand Manager (March 2019 - May 2020)1. Managed the overall online retail plan, collaborating directly with the CEO for informed purchasing.2. Implemented go-to-market strategies, contributing to a substantial 25% increase in online sales.3. Directed new product and campaign shoots for e-commerce updates, fostering efficient daily interactions with employees and vendors.4. Orchestrated a 30% reduction in external spending by strategically challenging prices based on sales monitoring.Social Media Management (Oct 2018 - Feb 2019)1. Formulated strategic and creative concepts for international online and offline campaigns and collaborations.2. Led the company's entire digital presence strategy, resulting in a notable 40% increase in Instagram followers within 4 months.3. Cultivated leads and sales through social engagement, monitoring, listening, and responsive interaction.4. Developed and expanded community and influencer outreach efforts.

1. Independently initiated and funded the inaugural collection, achieving a profitable sell-out with a remarkable profit margin. Successfully replicated this success with the subsequent second and third collections.2. Expanded market presence by strategically entering new markets, including Milan and Amsterdam, through participation in prominent design shows.3. Conquered the challenges related to running and coordinating every aspect of the brand, from design to business administration and management of interns4. Worked at the grassroots level with artisans to promote and boost the local handloom segment.

1. Collaborated closely with the head designer to conceptualise and develop ideas aligning with client briefs.2. Worked cross-functionally with development, colour, and fabric teams, coordinating assortments for presentations through print, fabric, silhouettes, outfit coordination, and presentation boards.3. Led a successful Denim Project from concept to development, actively participating in fitting and trials to ensure the highest product quality.