Karen Woods Email & Phone Number

Indianapolis, In, Us

Fishers, Indiana, Us

Spokenote is a technology platform that allows business and consumers to add video (or photos) to anything. There are millions of ways to use Spokenote and we'd love to talk to you about how our technology can improve your marketing efforts.

Beverly, Massachusetts, Us

Latitude offers custom research services and an AI-propelled SaaS platform to help brands and media companies test content, refine strategy, and envision new opportunities. *Marketing strategy, leadership & operations for a growing SaaS marketing research business*2024 strategic marketing planning focused on launching a revolutionary video research SaaS platform, expanding brand awareness & developed the strategy to increase revenue by 20%*Partnership planning, ABM strategy, digital activations, social media plan, video strategy, content calendar, SEM & SEO, conference program, annual budget, SOPs for marketing initiatives *Omni-channel digital marketing content & ad campaigns*Website architecture to optimize for SaaS launch, enhance SEO, create clearer CTAs, expand subscriptions, customize landing pages and new product overviews

Now Covalent Partners (formally Colaboratory) is the first digital platform to help e-Commerce and CPG brands identify, validate and execute brand x brand partnerships by combining data and software with consulting servicesClients: Big Brothers Big Sisters, Fanatics, Great Clips, Anytime Fitness (Self Esteem Brands), 24 Hour Fitness, Girls on the Run, Northern Tool, Bremer Bank, Bonfire Women, Craftmix*Own customer relationships, working with C-Suite, Heads of Marketing, SVPs, etc. at large corporate entities*Identified, negotiated, and implemented mutually beneficial collaborations with key industry players*Define & own the marketing operations roadmap including social media strategy, industry blog and sales/marketing materials*Evaluation, implementation & optimization of marketing automation platforms*Streamlined marketing processes & workflows, resulting in a reduction in time-to-market for campaigns*Establish, influence & monitor integrated marketing strategies that aligned with business objectives & drive brand awareness*Managed vendor relationships & negotiated contracts*Enable sales process from pitching, sales operations (CRM execution), financial forecasting & planning, lead-to-revenue modeling, contract/SOW creation & negotiation*Initial meetings, collaboration brainstorm, creative development, execution and promotion, day-of-logistics*Management & coaching of account team, contractors and interns *Role playing with emphasis on critical thinking, client advocacy, storytelling, presentation resiliency & introduction to client management *Host product utilization and upselling brainstorms

Culver City, California, Us

MarketCast offers a powerful combination of consumer research, data science, and advanced analytics to help marketers discover, measure, and grow fandom for brands, products, and media content.Clients: Netflix, Disney Pictures, Colgate-Palmolive, Google for Education, Seven Bucks Productions, Dick’s Sporting Goods, Kohls*Following acquisition, lead the business operations, product offering and the team integration*Provided leadership to a high-performing multi-layered team of 30, fostering a culture of innovation, collaboration & continuous improvement*Coaching, product training & resources to ensure the team met a 90% customer retention goal & upselling performance targets of at least 5%*Evaluated, established & managed CRM process that created streamlined revenue forecasting & optimization by product & services*Created SOPs for sales, marketing & client management to foster change management, develop stability *Implemented a data-driven approach to marketing decision-making, leveraging customer insights & market trends to inform campaign strategies*Conduct client surveys, determine product utilization & adoption*Contract/SOW creation, legal review, procurement & execution*Decreased new employee training process from 6 mo to 2 mo*Created platform with sales enablement & CX training materials, including guided videos, for existing & new employees*Evaluated the ongoing effectiveness of initiatives; consulting with business partners, managers, co-workers, and other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency*Identify opportunities for improving business (finance, client services, staffing) & sales operations, proactively establish, communicate and execute tactical solutions*DE&I initiatives*Regular audit of department business practices, establishing best practices for proposal & scope of work creation, budget management, contract burn & revenue forecasting for service line

Indianapolis, In, Us

Clients: Warner Bros Studios, Paramount Pictures, Sony Pictures*Maintained a 100% client retention, served as a strategic client advisor for social media marketing strategy & digital campaigns for Hollywood entertainment marketing teams*Conducted market research & competitor analysis to identify new market opportunities & inform marketing strategies*Collaborated with sales & product teams to develop & implement targeted programs to support product launches & sales initiatives*Led cross-functional projects to improve marketing processes & enhance collaboration between marketing & other departments*Supported business development, data analytics & reporting

Indianapolis, Indiana, Us

Bradley and Montgomery is a boutique full-service agency that helps financial, tech and small business brands find creative and compelling ways to differentiate their products and services from the noise.Clients: JP Morgan Chase, Angi (formerly Angie’s List)*Digital creative projects for multiple lines of business within Fortune 50 financial services & home services *Developed creative project scopes, including budgets ranging from $10k-$2M+ & executed accordingly*Managed on-air commercial & digital campaigns for home services client with $80+ Million in media spend*Part of creative development, lead for client management including on set & in the studio*Worked directly with C-suite & SVP level clients

Indianapolis, Indiana, Us

Management of all digital assets, including marketing website, SEO, Google Ads campaignsAssisted with marketing and fundraising campaigns of six charter schools and the parent organization, GEO FoundationManaged GEO Foundation Internship program, designed and lead a professional development program for high school student ambassadors

Indianapolis, Indiana, Us

Managed and created all external and internal media communications including content on home and industry websites for law firmDeveloped quarterly eNewsletter and additional news blasts sent to clients, vendors, and other attorneysWorked directly with Partners and Associates to ghostwrite materialsCoordinated speaking, sponsorship, trade show, industry seminar, community service, and networking events

Rye Brook, Ny, Us

Responsible for the supervision and professional development of additional student interns. Prepared accounts payable for the Indiana Chapter, worked with a team to maintain database of campaign information, responsible for encouraging donor participation through marketing materials.

Carmel, Indiana, Us

Us

Organized and managed events to promote entrepreneurial activity in 14 Indiana counties through the Indiana WIRED Grant.

Fort Wayne, Indiana, Us

Organized company's software demonstration seminars. Collaborated with a team to create company newsletter and direct mail literature. Successfully utilized cold-calling techniques to set appointments for the sales team.