Karyl Encarnacion Email & Phone Number

Makati, Ncr, Ph

Art Directed for the following accounts:ACEN RES* Conceptualized and art directed the brand introductory campaign leading to the pitch win* Developed the art direction of the social media playbook and ensuring consistency of branding use across platforms. pH Care* Led the art direction for multiple TV commercials and digital campaigns* Developed assets and posts for monthly digital content* Conceptualized and developed the pH Care to Learn campaign in collaboration with Edukasyon.ph which led to a shortlist at the Asia Pacific Tambuli Awards 2022 (Youth Brand/Humanity and Culture)TNT*Conceptualized and art directed the 2023 production for a series of digital videos campaigning the TNT FB+Chat 50 promo *Developed social media postsfoodpanda* Art directed the concept team for the christmas campaign that led to the pitch win * Developed the digital videos launching foodpanda’s deals and newest ambassador Anne Curtis which generated over 12 million views across Facebook and YoutubeAboitiz Infracapital* Led the brand refresh and developed logos and brand identities for the mother brand and its business unitsDowny* Conceptualized the launch campaign of the Downy x TinyTan collaboration that gained 2 shortlists at the Asia Pacific Tambuli Awards 2022* Pitched and developed activations, social media posts, and on ground materials

Philippines

Develop creative materials for Seller Engagement

Makati City