Karyn Eaton-Lush Email and Phone Number
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I lead teams of product managers in creating, building and optimizing consumer-facing iOS & Android apps and websites as well as their underlying platforms across eCommerce, Fitness & Wellness, Sports and HR verticals. I deliver digital products that drive consumer and business impact; I develop future product management leaders; and I empower high-performing, cross-functional teams.Among the highlights of my career is joining Nike as an entry-level product manager and rising to the VP level. At Nike, I evolved the Nike App (iOS & Android) from a concept to delivering $3B+ in global demand while serving 50M+ active members in 46 countries. Prior to the Nike App’s debut, I championed engagement and retention features in Nike’s fitness & wellness experiences: Nike Run Club App (iOS & Android), Nike Training Club App (iOS & Android), Nike Fuelband App (iOS & Android, retired) and NikePlus.com (retired).What I bring:- Product Strategy & Vision: I create inspiring product strategies that solve business problems and meet consumer needs while being informed by qualitative and quantitative data and addressing technical complexities.- KPI Identification, Measurement & Realization: I identify the product key performance indicators that primarily influence business performance, ensure accurate measurement of them, and lead iterative development efforts to successfully deliver business & consumer impact.- Leadership: I listen empathetically to perspectives from colleagues across disciplines and incorporate their insights into our strategies and processes; I influence stakeholders to make data-informed decisions; and I coach and develop future product leaders.- Transparency & Clarity: In communicating, I bring transparency and clarity to discussing business problems, consumer needs, strategies, progress and impediments to progress. I believe in sharing information, cutting through ambiguity and trusting that together the team can align upon the best way forward.I am open to new opportunities.
Strava
View- Website:
- strava.com
- Employees:
- 628
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Executive Product Management ConsultantStravaPortland, Or, Us -
Executive Director, Product ManagementProvidence Apr 2023 - Mar 2024UsLed a team of five product managers in helping new employees successfully join Providence - a health care system operating in seven western states - through the growth & scale of an employee-facing iOS & Android app and operational web-based tools.- Improved weekly app retention among new employees from 37% to 55%.- Developed the skillset of five product management direct reports by coaching them in identifying and measuring KPIs and writing product strategy narrative documents.- Improved the cross-functional team’s processes by introducing quarterly planning. -
Vp Product Management, Core CommerceNike Nov 2021 - Dec 2022Beaverton, Or, Us- Realized $240M in incremental in-year demand through optimizing the commerce funnel across the Nike App and Nike.com.- Led a multi-tiered team of 90+ experience & platform product & program managers in creating, growing and scaling Search, Product Wall, Product Detail Pages, Cart and Checkout Nike app and Nike.com experiences and Product Catalog, Search Rank & Relevance, Buying, Payment, Fraud & Transactions capabilities.- Created Nike's Sustainability digital product strategy. -
Sr. Director Of Product, Decide & BuyNike Nov 2020 - Nov 2021Beaverton, Or, Us- Directed the Nike App’s expansion into 23 emerging markets (iOS & Android).- Led a multi-tiered team of 10 experience product managers to introduce omni-channel shopping features and to drive conversion improvements on Product Detail Pages, Cart & Checkout on the Nike App & Nike.com.- Created Nike's Sustainability digital product strategy.- Led the Consumer Services product management team, consisting of 10 product managers, on an interim basis for six months. Product scope included chatbots, chat, online FAQs, social media support, IVR telephony system and CRM. -
Sr. Director Of Product, International ExpansionNike Feb 2020 - Nov 2020Beaverton, Or, Us- Grew Nike.com's business in Mexico by 15% YoY by transitioning from a European product catalog with order fulfillment via international shipping to a locally relevant product catalog fulfilled out of a local distribution center. - Laid the merchandising and fulfillment capability foundations for the successful launch of the Nike App in Mexico in 2021.- Managed a team of 6 product managers. -
Sr. Director Of Product, Shop & Nike AppNike May 2019 - Feb 2020Beaverton, Or, Us- Directed the Nike App’s expansion into China (iOS & Android).- Led a multi-tiered team of 15 experience & platform product managers to improve conversion & retention in the buying & post-purchase user journeys in the Nike App and on Nike.com. -
Sr. Product Director, Nike Digital Common ComponentsNike Mar 2017 - May 2019Beaverton, Or, Us- Co-led the Nike App expansion into 19 European countries and Japan (iOS & Android).- Led a team of six experience product managers to deliver conversion and retention iOS & Android features - including Checkout, Cart, Feed, Profile, Inbox & Friends - that were integrated globally into the Nike, Nike Run Club, and Nike Training Club apps. -
Product Director, Nike App & Nike+ Shared FeaturesNike Jan 2014 - Feb 2017Beaverton, Or, Us- Defined product vision, requirements & priorities for the Nike App. - Led a cross-functional team to build and launch the Nike App, a 5-star iOS and Android app, in North America which included the debut of Nike membership. - Directed the vision and managed the product roadmap for shared components that enabled member engagement including Feed, Profile, Inbox, Friend Finding and “Reserved for You” product and event invitations across the Nike, Nike Running Club (NRC) and Nike Training Club (NTC) apps.- Managed a team of five product managers. -
Nike+ Lead Product ManagerNike Mar 2013 - Jan 2014Beaverton, Or, Us- Created and executed the product strategy and roadmap for integrating web-based features for the Fuelband SE, a wrist-based all-day activity tracker, into NikePlus.com. Features included activity syncing, goal setting & tracking and cooperative games plus online help for all Nike+ hardware, web and app products.- Led the re-design of NikePlus.com, a website for Nike Running, Nike Training and Nike Fuelband activity users, transitioning it from utilizing Flash to HTML5.- Managed a team of two product managers. -
Nike+ Sr. Product Manager, Social & GamesNike Jun 2012 - Feb 2013Beaverton, Or, Us- Created and executed the product strategy and roadmap for cooperative and competitive games that were integrated into the Nike Fuelband and Nike Running apps and NikePlus.com.- Defined and executed the roadmap for integrating Facebook's Open Graph into the Nike Fuelband, Nike Running and Nike Training apps as well as NikePlus.com. -
Nike+ Product Manager, RunningNike Feb 2011 - Jun 2012Beaverton, Or, Us- Defined and executed the roadmap for integrating running features into NikePlus.com including running route leaderboards. -
Head Of New MediaWomen'S Professional Soccer Mar 2008 - Jan 2011UsConceptualized and defined the digital product roadmap for the highest level women’s professional soccer league in North America. Selected all digital agencies and vendors and managed them through the process of building and launching these products. Communicated with the league’s seven teams regarding product initiatives and provided them with training and support for all products. Set KPIs for all products and reported on them to the WPS Commissioner and the WPS Board of Governors. Major products included:• Re-launch of the official league and team websites• Launch of the official league and team online video players• Monetization of the sites via online advertising• Live game-tracking application• WPS Fantasy Game• User registration, commenting and ratings systems Also created the 2010 WPS game schedule and then rebuilt it when a team folded mid-season. Coordinated this effort with the WPS Commissioner, WPS Board of Governors, WPS team GMs and TV executives. -
Digital Marketing & Communications ManagerCc&C Management Group 2004 - 2008Produced content and managed online properties for the company’s most prominent clients: U.S. Club Soccer and the U.S. Women’s National Soccer Team Players Association (USWNTPA).
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Digital Project Manager / EditorRmg3 2002 - 2003Managed the design, development and delivery of multiple web products and contributed to the daily operation of over 10 sports web sites. Primary clients: Women’s United Soccer Association (WUSA); FIFA.
Karyn Eaton-Lush Skills
Karyn Eaton-Lush Education Details
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Gordon CollegeComputer Science -
Harvard Business School OnlineOther; Core Credential Of Readiness
Frequently Asked Questions about Karyn Eaton-Lush
What company does Karyn Eaton-Lush work for?
Karyn Eaton-Lush works for Strava
What is Karyn Eaton-Lush's role at the current company?
Karyn Eaton-Lush's current role is Executive Product Management Consultant.
What is Karyn Eaton-Lush's email address?
Karyn Eaton-Lush's email address is ka****@****ike.com
What is Karyn Eaton-Lush's direct phone number?
Karyn Eaton-Lush's direct phone number is +150367*****
What schools did Karyn Eaton-Lush attend?
Karyn Eaton-Lush attended Gordon College, Harvard Business School Online.
What skills is Karyn Eaton-Lush known for?
Karyn Eaton-Lush has skills like Strategy, Mobile Devices, Marketing, Management, Social Media, E Commerce, Business Development, Product Management, Digital Marketing, Analytics, Web Development, Cross Functional Team Leadership.
Who are Karyn Eaton-Lush's colleagues?
Karyn Eaton-Lush's colleagues are M'kaila Karcsay, Brian Tom, Aksam Amerian, Adrian Narvaez, P.e., Manuel Ghanem, Ashley W., Matthew Lucier.
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