Strategic marketing professional that is continuously researching the market to uncover how to achieve compelling connections and product innovation that resonates with the target! Director of Marketing | Brand LeadershipEmail: kandrew7721@gmail.comI have 15+ years of experience developing the successful marketing strategies needed to launch new products and create the demand and awareness to grow existing product lines. Drove lead generation among the foodservice and retail channels through compelling messaging and effective advertising vehicles.Strong cross-functional leadership and team development along with effective project management skills cement key account partnerships with timely and on-budget delivery of customized product launches. Recognize importance of close working relationships with Sales, R & D and Operations teams to over-deliver on customer expectations.Effectively use in-market data and trend analysis to create compelling sales materials and presentations.CORE COMPETENCIES- Brand Strategy & Implementation- New Product Innovation- Trend Analysis and Application- Effective and Targeted Communication- Driving Lead Generation - Project Management- Social Media Planning ACCOMPLISHMENTS - With only eight weeks from go decision, kicked-off a brand new company and product at the largest Foodservice tradeshow, National Restaurant Show. Launch was inclusive of overall messaging and advertising, design for 20' x 20' booth space, sampling materials and staff, sales materials, public relations, off-site sampling with food editors, sales training and lead capture/follow up.- Disrupted our key category with exclusive technology that allowed for restaurant quality taste, texture and appearance to be delivered into incremental channels of business where previously was impossible due to equipment constraints. This move secured distribution with a significant National Foodservice Account.Contact me at kandrew7721@gmail.com for any Marketing Director opportunities.