Karyn Andrew Email & Phone Number

Park Ridge, Il, Us

Sioux Falls, South Dakota, United States

Park Ridge, Illinois, United States

Provide support to businesses and organizations on how to promote and sell their products or services effectively. - Analyze market trends, consumer behavior, competitive products, and scan data(Nielsen IQ/IRI) to identify opportunities and threats to client businesses.- Synthesize trends and market implications to conceive and construct presentations forSenior Leadership and Sales for targeted retail, club, and convenient grocery channels.- Provide advice and support to businesses on how to effectively promote and drive sales.- Foster and build strong relationships with clients through exceeding insight, delivery, andmessaging expectations.

Emeryville, California, United States

- Formulated and executed B2B launch strategy for company launch into the Foodservicechannel.- Advanced the brand strategy and positioning, developing the design and messaging asthe first in-house Marketing Lead.- Grew brand awareness and goodwill through trade and consumer food showparticipation, trade advertising, web traffic, and social media.- Developed a culinary-specific targeted website inclusive of compelling, menu-readyphotography and managed public relations agency to achieve national, trade and techpick-up for Series B announcement.

Elk Grove Village, Illinois

- Partnered with R & D for targeted customer product innovation and created thecorresponding fact-based selling presentations and videos for over 20 National andRegional Foodservice and Retail account presentations a Year. One effort resulted in a$7MM base business and subsequent new product LTO’s of $16MM+.- Designed new brand and marketing support and drove expansion into incrementalchannels of business, e.g., Retail, Recreation, C & U, non-ethnic QSR and GPO’s. OneFoodservice Chain resulted in $23MM annual sales.- Evolved the Brand strategy from Greek-only to Mediterranean through to a WorldCuisine Product Mix and identified and performed the corresponding outreach support.- Developed, Executed and Analyzed the Annual and Strategic Marketing Plan based onin-market performance research and cross functional team input and management.

Managed all product-related projects for timely delivery and budgeted profit/sales expectations. I developed initial sales presentations and lead the successful launch of five branded seasonal items and two year-round SKU's at Sam's Club, as well as a line of prepared salads under Walmart Private Label. Completed through analyzing close-in competitors and overall grocery and consumer trends, and then synthesizing results to understand changing markets for new product development and messaging. Additionally, I worked closely with internal teams to ensure operational efficiency and successful product delivery.

Wheeling, Illinois, United States

Downers Grove, Illinois, United States

-Leveraged syndicated and customized data to understand owned and competitive product performance and apply to promotional and advertising efforts. -Identified product changes with R & D teams enhancing consumer appeal and maximizing sales velocity.-Lead all new product and product improvement projects through internal teams.-Coordinated with overall Healthy Choice and Butterball advertising, PR and promotionalagencies to represent the interests of the prepared meat categories