Karyn Bright Email & Phone Number

United States

Cornwall, England, United Kingdom

The perception of identity is changing. It’s not a technical solution underpinned by blockchain, AI or any of the other trendy-sounding technologies. It’s simply the consumer’s route to getting things done in a digital world. We work with tech firms and identity specialists to help them shape their story and stand apart. Because if we don’t understand identity, our customers never will.

London, United Kingdom

Working with a brilliant team at UK Post Office to help shape the market for digital identity. With over 11500 retail outlets on every high street, no one is better placed to understand the wants and needs of UK consumers - and to support them as public and private sector organisations transition from offline to online transactions and customer service.

Chester, Uk

Delighted to be back, heading up a much enhanced Marketing team! Leading with an understanding of customer needs, we aim to become synonymous with the concept of identity data intelligence - helping organisations collect, verify and manage their customers' data and informing the right decisions to be made about people..Delivering some great marketing programmes, our team is focused on unifying our propositions under the umbrella of identity data intelligence - improving the online process of capturing and verifying identity data as well as building out and protecting identity at transaction level.Delighted to add document and facial recognition technology through our acquisition of IDscan Biometrics. All set to make our online customer experience better - wherever we shop, bank, gamble or network.

Manchester, United Kingdom

Responsible for the market positioning and development of Gazprom Energy. As part of the Russian energy giant, Gazprom, we sat at the "sharp end" delivering energy solutions to the user - B2B and (in Germany) B2C. Led a customer focussed strategy for the business based on understanding customers' needs - and our interactions with them. Introduced a tight focus on digital marketing which saw web visitor conversions increase by 600% for our German business and a new impetus for web marketing in UK, France and Holland. Kicked off an employee engagement programme (Dec 2012) to take the company to the next level, focussed on creating a unified brand experience and minimise customer effort across the full customer journey.

Resumed my career as an independent consultant advising clients, predominantly in the technology sector, on business development strategies that align to the business' core goals. Included: corporate communications and message development through to the generation of high quality leads that come from having consistent and well-articulated marketing and sales plans.Projects included managing acquisition comms strategy, running a customer engagement programme and developing a competitor scorecard to measure market share and share of voice.

Chester, Uk

Development of corporate strategy for business development - aligning all business units to the new market of identity management. Developed core propositions and marketing messages with execution through a major PR campaign. Training for all staff including senior management, new brand positioning aligned to core focus of understanding customer value.

Chester

Headed up the marketing of GB Group as a leader in ID verificaiton - from the initial launch of URU (world's first electronic ID checking service) through to major public affairs and PR campaigns to maintain our position as thought leader in this dynamic industry.

Running my own marketing consultancy service, supported by a network of associates who could provide support from strategic marketing planning through to newsletter writing and website development. Working with specific focus on B2B marketing esp in the technology sector, the Lead Consultancy offers a fresh approach to marketing consultancy - pragmatic yet innovative in the often conservative world of technology marketing.The Lead Consultancy existed (and still does) to prove that marketing is much more than just a necessary overhead and that every activity, every event can have a measurable and significant impact on the bottom line - both in terms of lead generation and brand awareness.

Marlow/

Responsible for UK marketing activities to make SAS Institute synonymous with the new trends in data warehousing and CRM.