Karyn Fleeting Email & Phone Number

As Delivery Director at Reach plc, I lead the project team developing our approach to AI and implementing AI-led solutions. Generative AI has created new possibilities for the publishing industry's digitally-driven future; the team has a cross-functional reach and remit. In-house AI tools and products have been successfully rolled out to all Reach newsrooms. These help our journalists with their day-to-day work, while driving customer value. However we have also been careful to assess the potential risks, introducing rigorous standards for AI governance.Mine is a strategic brief - and I have the privilege of working alongside talented journalists, engineers, data scientists and problem-solvers, on brands ranging from The Mirror to the Manchester Evening News. I joined Reach from MediaCom in 2017, as Head of Audience Engagement. Initially my role was focused on search and social within our regional newsrooms around the UK, working with senior executives and editors to ensure the rolling development of a market-leading audience acquisition and engagement programme. My role subsequently evolved to focus on the successful delivery of Reach's Customer Value Strategy, framed simply as "getting to know our audiences better." This spans all our news brands, teams and initiatives from email newsletter subscriptions to commercial product launches. I have led on the development and launch of new editorial and cross-departmental initiatives at Reach. These initiatives have included editorial expansion, the Facebook Community News Project and brand launches such as Curiously: Reach's newest and most innovative media brand, which launched in September 2022. A social-first brand tailored to a younger audience, it was unlike anything we had launched before. I am the winner of two national writing awards: the Vogue Talent Contest (which led to a role on Vogue, upon graduation from university) and the Catherine Pakenham Award (which led to a role in The Sunday Telegraph's newsroom). I earned my digital marketing stripes founding and leading one of the North of England's first digital PR agencies. I used to blog in my spare time; now I engineer prompts.

Listed skills include Copywriting, Blogging, Social Media Marketing, Public Relations, and 46 others.

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  Delivery Director

  Reach Plc

  Aug 2021 - Present

  AI, GenAI and more AI. Leading the project team developing our approach to AI and implementing AI-led solutions. Generative AI has created new possibilities for the publishing industry's digitally-driven future; the team has a cross-functional reach and remit. In-house AI tools and products have been successfully rolled out to all Reach newsrooms. These help our journalists with their day-to-day work, while driving customer value. However we have also been careful to assess the potential risks, introducing rigorous standards for AI governance.