Karyn Insler Email & Phone Number

Annapolis Junction, Maryland

Conceptualized, designed, and produced digital, web, and traditional print marketing/branding solutions including logo designs and identity development, print collateral, signage, sales and marketing collateral, tradeshow booth graphics, UI and webpage layouts, landing page designs, digital ads/banners, and email templates. Collaborated with the art director, junior graphic designer, and content, web, and digital marketing teams to ensure specs and brand standards are implemented properly for customer-facing designs. Coordinated with in-house production and programmers to meet brand standards on all printed collateral and materials including color-matching, preparation of files for print-production, press-checks/proofing, and website UX testing.

Annapolis, Md

Conceptualized, designed, and produced logos and graphics for use in branding and identity systems across a broad spectrum of accounts. Developed print and web ads, graphics and copy for social media, webpage banners and layouts, direct mail and email campaigns, and various printed marketing materials to reinforce visual communication strategies. Regularly collaborated with the creative director, marketing director, web developer, social media strategist, and outside vendors to attend to clients’ needs.

Glen Burnie

Facilitated the planning and strategy development, coordination, implementation, assessment, and final evaluation of departmental and organization-wide marketing campaigns and communication projects. Managed communication between clients, vendors, consultants, organizational management, and project team members. Directed vendor and media research, bidding and selection, and collateral development. Provided website, intranet, interactive project, and special event support including proofreading and copywriting, buying and preparing of materials, and researching industry trends and best practices.

Glen Burnie, Md

Assisted with the development of internal/departmental, organizational, and external marketing, communication, and creative advertising efforts targeting Hopkins employees, health plan members, and potential members. Regular duties included collateral layout, design, and print production; copywriting and editing; logo design and illustration; web and digital design; and the maintenance of company brand standards.

Rochester, New York Area

Assisted in the research, development, and implementation of campus-wide information security awareness campaigns targeting students, staff, and employees. Designed and produced creative marketing collateral and technical training materials in a variety of print and electronic formats. Composed and edited clear, concise copy for instructional documents, social networking tools, and departmental website.

Byron, Ny

Researched company products and prepared detailed instruction regarding their operation, service and maintenance. Formatted, wrote, and edited technical documentation for operations and service manuals based on company standards with regard to style, quality and safety regulations. Created exploded-view illustrations and diagrams for repair parts manuals and 2D artwork for machine decals and hydraulic circuit diagrams. Prepared and coordinated the print production of specification sheets, technical bulletins, and creative advertising literature.

Rochester, New York Area

Collaborated with marketing personnel and project managers for detailed research and development of project proposals. Ensured smooth operation and proper implementation of RFP needs and guidelines for efficient promotion of the company. Performed journalism and editorial duties, CRM database updates, newsletter preparation, and basic website maintenance.

Rochester, New York Area

Assisted in the preliminary design and implementation of an on-site employee wellness campaign for RIT faculty and staff. Prepared and delivered reports, internal memos, presentation materials, and complete campaign brand identity. Organized multiple employee wellness committees, and drafted copy to populate the departmental website.

Advanced Certificate, Technical Information Design

Bs, Advertising & Public Relations