Karyn J. Email & Phone Number

New York, NY, US

• 1. Assist with content strategy development
• Collaborate with the marketing team and appropriate agencies to refine and enhance the content marketing strategy.
• Conduct market research and competitor analysis to identify content opportunities and trends in the higher education industry.
• Manage key performance indicators (KPIs) and metrics to measure the success of content marketing initiatives. 2. Content planning and execution
• Maintain a comprehensive content calendar, ensuring timely delivery of high-quality content pieces, including articles, blog posts, videos, marcomm, and podcast content.
• Work closely with copywriter and admissions counselors to produce engaging and accurate content that resonates with the target audience.

I have offered writing and editing services on a freelance basis since 2005, particularly in the travel and education spaces. In 2022, I started freelancing under the business name Words in Bloom Writing and Editing Services. Current work: ✍ Wrote, edited, and proofread digital marketing content and copy (blogs, webpages, articles/guides, emails.

Annapolis, MD, US

💻 Developed and implemented marketing campaigns using the marketing automation software HubSpot to achieve business objectives and lead generation goals. ✍ Worked with product managers to position new and existing products and services and to draft and update marketing collateral targeting a range of audiences. 💻 Managed all web projects for the TRACE.

Columbus, OH, US

📅 Led the production process for 10 monthly sales newsletters and two company newsletters for distribution to 1,600 employees. 💻 Managed social media pages (Facebook, Twitter, Instagram, LinkedIn), scheduling an average of 20 posts per month and consistently increasing numbers of likes and follows. ✉ Curated content for the bi-monthly KM Headlines email to.

Bachelor Of Arts - Ba, English

Master Of Science - Ms, Marketing & Communication

Master Of Science - Ms, Marketing And Communication