1. Assist with content strategy development • Collaborate with the marketing team and appropriate agencies to refine and enhance the content marketing strategy. • Conduct market research and competitor analysis to identify content opportunities and trends in the higher education industry. • Manage key performance indicators (KPIs) and metrics to measure the success of content marketing initiatives. 2. Content planning and execution • Maintain a comprehensive content calendar, ensuring timely delivery of high-quality content pieces, including articles, blog posts, videos, marcomm, and podcast content. • Work closely with copywriter and admissions counselors to produce engaging and accurate content that resonates with the target audience. • Implement SEO best practices to optimize content for search engines and increase organic traffic to the website. • Ensure all content adheres to brand guidelines, is consistent in tone and messaging, and reflects IvyWise’s values and mission. 3. Content distribution and promotion • Collaborate with the marketing team to leverage content for lead generation, nurture campaigns, and customer engagement initiatives. • Monitor content performance and engagement metrics, analyze data, and generate insights to optimize content strategies and improve results. • Update website content when needed.4. Project management and collaboration• Manage the end-to-end content production process, ensuring deadlines are met, resources are allocated effectively, and stakeholders are informed of project status. • Coordinate with internal teams, external vendors, and freelancers to gather input, provide guidance, and ensure the smooth execution of content marketing projects. • Collaborate with the design team to create visually appealing and compelling content assets that enhance the overall user experience.

I have offered writing and editing services on a freelance basis since 2005, particularly in the travel and education spaces. In 2022, I started freelancing under the business name Words in Bloom Writing and Editing Services. Current work: ✍ Wrote, edited, and proofread digital marketing content and copy (blogs, webpages, articles/guides, emails, newsletters, social media posts).📝 Edited technical proposals for grammar, punctuation, spelling, word choice, and adherence to APA style.📅 Consistently met deadlines and maintained communication with clients as needed during the project.Past work:✍ Wrote articles for print publications (Stars & Stripes, The Seattle Times, etc.).📝 Managed groups of freelance writers, assigning and editing their work.✍ Drafted house style/branding/tone guides for clients as needed to maintain consistency in communication style.Current roles/clients: Freelance Copywriter and Editor for IvyWise, Freelance Writer for Civilis Consulting, Freelance Copyeditor for The Proposal Lab, Freelance Editor and Proofreader at ScribeConcepts.

💻 Developed and implemented marketing campaigns using the marketing automation software HubSpot to achieve business objectives and lead generation goals. ✍ Worked with product managers to position new and existing products and services and to draft and update marketing collateral targeting a range of audiences. 💻 Managed all web projects for the TRACE International and Tcompliance websites. ✍ Developed an advertising strategy for online and print media, including drafting and designing advertisements, identifying publications and setting an advertising budget. 💻 Created an engaging social media and web strategy that targets multiple, diverse audiences and supports company-wide initiatives.✍ Developed product launch plans, including designing and drafting marketing collateral. 🎯 Ensured the consistent development and execution of the TRACE brand identity across platforms, including the proper usage of trademarked logos and phrases. 📈 Utilized analytics to evaluate and improve marketing initiatives and report on ROI. 💲 Managed the marketing budget.

📅 Led the production process for 10 monthly sales newsletters and two company newsletters for distribution to 1,600 employees. 💻 Managed social media pages (Facebook, Twitter, Instagram, LinkedIn), scheduling an average of 20 posts per month and consistently increasing numbers of likes and follows. ✉ Curated content for the bi-monthly KM Headlines email to the sales team with an open rate consistently around 50%. ✍ Wrote articles for the Kimball Midwest blog.✍ Drafted and edited internal communications as assigned.🎯 Ensured communications were inclusive as part of the company's Culture, Diversity and Inclusion initiatives.