Leading consulting and outsourcing engagements in Business Innovation, Data Strategy, Technology Transformation and AI.

Tranzhalo provides cybersecurity SaaS and hardware solutions for the connected and autonomous fleet and trucking market.

BioSpace, Inc acquired MedReps from Healthcare Staffing Technologies

• Strategic Planning - Promoted to provide strategic, marketing and P&L leadership for all aspects of operations for this membership-based, multi-sided platform, marketing-driven on-demand, multimillion-dollar business. • Strategic Planning - Set strategic vision for derailed ecommerce business, increasing revenue by up to 53%. Drove associated product and marketing strategy and oversaw planning and execution throughout the life cycles of the business.• Innovation & Digital Transformation - Envisioned and drove plan for utilizing predictive analytics and machine learning to leverage our 18 years of data as a strategic asset and delivered on-time and within budget product iterations.• Customer Experience Management - Championed and lead customer journey mapping discipline increasing customer retention from 34% to up to 53% which lead to increases in recurring revenue.

• Innovation & Digital Transformation - Provided technology thought leadership by creating and building audience for self published newsletter highlighting key technology innovations which has become the weekly source of news for many of our executives.• Innovation & Digital Transformation - Created team structure that better aligns with an innovation culture by launching remote working solution.

• Strategic Planning - Provided strategic leadership to turn around product management and marketing for 2 existing job boards; grew lead flow by over 50% and directed launch of the first social media program. • Digital & Social Media Marketing - Grew site visits, conversions and revenue for 5 job boards utilizing digital and social media channels. Traffic grew from 10K visitors a month to up to 220K visitors a month and revenue increased by 50%.

• Digital & Social Media Marketing - Managed in-house, online marketing and creative services agency serving companies in the Jackson Healthcare portfolio each with unique marketing practices and challenges. • Digital & Social Media Marketing -Served as the internal digital SME and launched the first formal digital marketing/technology program. • Technology Evaluation & Implementation - Identified, researched and recommended technology solutions, specifications, and requirements that would drive each company forward.

▪ Branding & Digital Communication Strategy - Successfully re-branded company with name change, new value proposition, product launch and look and feel. As part of the process, designed communications plans for investors, employees and media.▪ Digital & Social Media Marketing - Increased ROI across all marketing channels by streamlining marketing to drive alignment with sales. o Developed sales cycle marketing program that nurtured leads, created new opportunities and reduced lead spoilage by 35%.

▪ Customer Experience Management - Designed new lead management process that maximized sales productivity and drove additional revenue.▪ Digital & Social Media Marketing - Developed program to build opt-in list and grew house list by 31% in 3 months.▪ Digital & Social Media Marketing - Managed and executed over 50 events which delivered a 10% increase in pipeline in 2 months.

Responsible for creating a common customer database, implementation of CRM system across multiple divisions, database management, data quality management and privacy management.

▪ Strategic Planning - Launched the company’s first Project Management Organization (PMO) that increased project prioritization, built synergies and elevated IT as a strategic business partner. ▪ Customer Experience Management - Created concept and gained executive approval for a new team focused on delivering a common customer view and experience that drove targeted sales and marketing approaches, revenue gains, and cleaner data. ▪ Customer Experience Management - Developed concept and managed the rollout of a customer self-service portal, greatly reducing support costs. The portal also created a “customer community site” that delivered key marketing messages with traffic growth to 9,000 hits per week in 6 months. ▪ Digital & Social Media Marketing - Launched the entire digital marketing program. Designed and implemented search engine optimization (SEO) strategy; managed paid inclusion and PPC campaigns with Google and Overture.▪ Data Driven Decision Making - Led all UX improvements on corporate website and intranet. Reviewed all Web trend logs and customer survey and focus group results to deliver continual improvements in navigation, functionality and copy.