Karyn Palmer Email & Phone Number

Palo Alto, Ca

Walldorf, Bw, De

Market analysis of business intelligence, data discovery, cloud analytics and corporate performance management markets.

San Mateo, California, Us

Developed product marketing strategies for Guidewire's Data Management and Business Intelligence product line including messaging, positioning, market segmentation, go to market strategies and market requirements. Worked closely with customers, product management, sales enablement and corporate marketing.Consulting services experience included BI Implementation Architect position as a member of Guidewire's Reporting Services Team focused on Reporting / BI / ETL solutions for customers implementing Data Management and Business Intelligence solutions. Customer engagements included implementations for large scale data mart / data warehousing solutions with sophisticated report design and development needs.

Strategic consultant for Business Objects Reporting and Analysis technologies integration into the Emptoris On Demand Saas solutions. Project included CEO and executive staff discussions regarding vendor selection. Collaborated with Product Management and Marketing teams to define implementation and 'roll out' plan for initial offering as well as universe conversion requirements from existing reporting solution. Worked with customers to determine requirements and initial prioritization of reports across 3 main applications being brought together as a suite. Participated in sales update prior to initial release.

San Jose, Ca, Us

Lead marketing project focused on expanding World Wide Direct Sales using Adobe Global Customer Call Centers to increase cross sell and upsell opportunities. Involved project management across multiple departments with strong business case development and executive presentations. Approval process know how and management were key for the success of this project. Drove $4.5 million budget approval for technology upgrades.

Newtown Square, Pennsylvania , Us

Corporate Development experience included Mergers & Acquisitions involving technical lead participation in multiple acquisitions for Business Intelligence market expansion. Projects ranging from small asset acquisitions to multimillion dollar M&A projects. Drove target selection, product evaluation, pro forma modeling, due diligence, integration planning, Corporate Strategy Board and Board of Directors approval presentations and communication. Worked directly with investment banking teams, inside and outside counsel and tax specialists. Market Intelligence Analyst experience included competitive analysis and work with product marketing and sales in direct highly competitive deals. Executed global competitive programs for Business Intelligence, Business Performance Management and Reporting solutions. Produced a large volume of competitive analysis, market assessments, competitive product evaluations, recommended sales strategies, global sales support and training, customer consultations, analyst briefings, and monitoring of key competitors in BI markets.

Us

Contributed significantly to growth of the company in new industry verticals. Developed new market viability assessments and established market expansion opportunities reporting directly to the Chief Marketing Officer and dotted line to the CEO. Developed business application prototypes for the Supplier Relationship Management and MRO product lines, which lead to new lines of business in excess of $60M and $20M in annual revenue respectively.Marketing responsibilities focused on building awareness of new markets and product offerings include product launch, analyst briefings, partner outreach, early adopter programs, requirements determination and direct customer collaboration.

San Jose, California, Us

Lead 8-person cross-divisional team conducting customer migration and advocacy programs. Managed Software Development and Technical Marketing efforts for Systems Design tools with a focus on PCB library structure and development. Developed internal tool suite for design conversion using database decryption, analysis and restructuring algorithms.

Houston, Texas, Us

Chief architect and lead of 4-person team dedicated to internal corporate CAD tool design and support for Custom Integrated Circuit (IC) Design, simulators and test pattern generators. Responsibilities included proposal generation, architecture definition, functional specifications, projects and resource scheduling, C and C++ coding, test plan derivation and documentation.

Co-founded start up company based on automatic test pattern generation (ATPG) for Programmable Logic Devices. Responsibilities included product engineering, marketing, sales support and business development. Projects included automatic test pattern generator and fault simulation, PLD device modeling, MC68000 machine code disassembler, optimizer and assembler. Programming environment C/C++.

North Reading, Ma, Us

Developed CIRCUIT BREAKER, a computationally complex automatic test pattern generator (ATPG) for Programmable Logic Devices (PLDs). The project entailed collaboration with engineering teams at Digital Equipment Corporation, participation in applications meeting with customers, promotion and definition of product as well as development. Product completed successfully and sold for $50,000 per VMS installation

Ba, Computer Science, Mathematics

Education record