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A commercially minded leader with over 20-years’ experience in leadership roles within the Hospitality and Tourism Industry. Results driven and collaborative, I lead with passion and a competitive spirit. A trusted advisor and mentor, my experience across Brand, Marketing, Events, Revenue optimisation, Sales, Redevelopment, and operational projects ensures a strategic, knowledgeable and balanced approach to business challenges.Key Competencies• Strategic planning and analysis• Budgeting and Forecasting• Renovation planning including segmentation analysis, industry trends and ROI • Re-branding and re-positioning experience • New business and partnership development• Contract negotiation and execution• Operational support and project lead responsibilities• Revenue management and optimisation of segments • Marketing, brand & reputation management• Major bid and award submission writing• Social media content creator• Public Relations and copywriting experience • Coaching and mentoring• Sales Trainer
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General ManagerAce Hotel SydneySydney, Nsw, Au
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Consultant - Commercial Business PartnerAce Hotel / Atelier Ace Aug 2023 - PresentSydney, New South Wales, AustraliaDevelop and deliver on the commercial strategy of Ace Hotel Sydney, to accelerate revenue outcomes, achieve optimal client mix, optimise the commercial team structure, and maximise owner returns. A truly innovative brand, Ace, seamlessly blends hospitality, design and culture to deliver a remarkable guest experience; where everything happens and everyone’s a part of it. -
Director Of Sales And MarketingThe Fullerton Hotel Sydney Oct 2019 - Jan 2022Sydney, AustraliaAfter a successful brand transition in October-2019, as the Commercial lead I was responsible for the creation and execution of the strategic business plan, diversifying the existing customer segmentation to ensure both short-term (replacement) and long-term (new business) profitability and secure new partnership contracts across art, community, heritage and fashion to increase the brands reach in Australia. Other key deliverables:• lead the commercial teams of the hotel – Sales, Reservations, Communications Centre, Events, Marketing, Digital, Social Media, Public Relations, Revenue Management• source new distribution platforms and online partners to increase brand exposure and supplement revenue goals• maintain strong relationships with key event and corporate partners• act as owner liaison for all commercial activities, including the redevelopment plan, CSR initiatives and special brand projects• generate appealing and engaging content across digital and social platforms• optimise revenue generation in room sales, food and beverage venues, retail products and events• provide operational support and project lead responsibilities • crisis management• Covid-19 communication (internal and external)
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Director Of Sales & MarketingWestin Hotels & Resorts Apr 2009 - Oct 2019Sydney, AustraliaI had the privilege of working for the Westin brand in two locations, Bangkok and Sydney. A brand that resonated with my passion for wellness and competitive drive.Recruited to The Westin Sydney in April-2009 to optimise revenue in a depressed market post the Global Financial Crisis. As Director of Sales & Marketing, my role was to support the owner’s vision for the hotel to lead the market in the corporate and event space segments, increase the international customer base and reclaim the No. 1 market share position. Other key deliverables:• expand customer base, personally overseeing key accounts• manage a number of international city-wide group bidding and contract negotiations process for the Sydney Starwood-Marriott hotels • create and execute the strategic business plan• increase market share and raise competitive position amongst peer-set to position 1; which was achieved in 12-months • build a strong and diverse team with expertise across domestic, Asian and North American markets• rapidly grow new business to stabilise occupancy and later, pivot segmentation to focus on average daily rate building; taking advantage of market growth and compressed periods thereby increasing profitability • execute brand programmes and wellness events showcasing Westin key brand elements• maintain the content library with ongoing photography shoots and engaging online content• national sales trainer role for Starwood (Forum) - Marriott -
Director Of Sales And MarketingThe Westin Grande Sukhumvit Bangkok Feb 2007 - Apr 2009Responsible for the sales and marketing functions, I lead a dynamic and effective team navigating both the competitive hotel landscape that is Bangkok, a challenging political environment, all while discovering the nuances of working in a new cultural environment. I built a strong and committed team encompassing sales, marketing, digital, events, graphic design, on-site print and together we achieved new milestones for the hotel including strong new business corporate and wholesale acquisition levels, an increase in competitive market share and developed new skills in the food and beverage venue marketing space.
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Director Of SalesSheraton On The Park Jan 2006 - Feb 2007Sheraton Grand Sydney Hyde ParkA time of transition with the dissolution of the sales cluster for the three Starwood Sydney Hotels and de-flagging tasks for the W Sydney. Responsibilities included successful transition of teams to each hotel then ensuring a complete focus on Sheraton’s competitive performance. My responsibilities included overseeing the sales team’s output, leading the corporate and meetings segment strategies including aggressive acquisition strategy, account management and negotiation, and commencement of segmentation shift for the hotel to maximise revenue potential and rebuild the hotel’s market share. -
Director Of Sales - Sydney ComplexStarwood Hotels & Resorts Worldwide, Inc. Mar 2003 - Jan 2006Sydney, New South Wales, AustraliaSheraton Grand Hyde ParkThe Four Points Darling HarbourW Sydney
Karyn Primmer (Kp) Skills
Frequently Asked Questions about Karyn Primmer (Kp)
What company does Karyn Primmer (Kp) work for?
Karyn Primmer (Kp) works for Ace Hotel Sydney
What is Karyn Primmer (Kp)'s role at the current company?
Karyn Primmer (Kp)'s current role is General Manager.
What is Karyn Primmer (Kp)'s email address?
Karyn Primmer (Kp)'s email address is ka****@****tin.com
What is Karyn Primmer (Kp)'s direct phone number?
Karyn Primmer (Kp)'s direct phone number is +120396*****
What skills is Karyn Primmer (Kp) known for?
Karyn Primmer (Kp) has skills like Hotel Management, Hospitality Management, Hospitality Industry, Yield Management, Revenue Analysis, Hotels, Hospitality, Rooms Division, Banquets, Event Management, Tourism, Food And Beverage.
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