Karyn Rowe Email & Phone Number

Chicago, Illinois, United States

As the Director of Foundation Marketing, I lead the alignment of digital communications and marketing strategies across the Foundation and oversee the Foundation’s web, digital communications, fundraising and marketing efforts.

Greater Chicago Area

As the lead content strategist on the Creative Team, I develop and evaluate integrated digital communication strategies for Lurie Children's Foundation including email, social, web, and digital marketing channels. I oversee marketing and communication plans for all fundraising efforts including peer-to-peer fundraising programs, events, and annual appeals. I oversee content development, website management, email communication and digital advertising.

Chicago, Illinois

I was responsible for developing, implementing and continuously evaluating United Way of Metro Chicago’s strategic communications plan. I served as lead editor for all content, across all platforms. I was responsible for developing and executing a comprehensive media relations strategy and served as the main point of contact for media. I worked on the review and subsequent restructuring of the organization’s email communication program.

Chicago, Il

I led media relations for United Way of Metro Chicago, the largest private funder of health and human services in Illinois. I grew media impressions by 34% by successfully gaining coverage for United Way's work and advocacy efforts.I managed United Way's social media channels including Facebook, Twitter and Instagram and grew United Way's follower base by 30%, increased impressions by more than 150% and increased engagement across platforms by developing an engaging editorial calendar and evaluating content performance. I led content development for a number of digital and print materials for the organization including campaign videos, donor communications, speeches and talking points and newsletters.

Long Grove, Il

Led design, development, production and marketing of products and manage web content, multimedia, social media conversations, online sales and online customer communications.

Established and maintained relationships with over 100 local non-profit organizationsIdentified and pursued relevant nonprofit partnerships Designed and generated all communication pieces for the Impact Department. Managed all fund allocations processes.Successfully and efficiently allocated $2,000,000 campaign dollars. Coordinated all community improvement and advocacy efforts. Maintained and promoted virtual volunteer center. Coordinated group volunteer efforts for local businesses and organizations. Generated promotional materials and coordinated media coverage as needed.

Managed all marketing, advertising, and promotional efforts and campaignsDeveloped marketing and communication plan Analyzed and reported on productivity of all marketing and advertising effortsEnsured frequent and timely media coverage and acted as spokesperson as neededCoordinated and participated in all tradeshows, community events, and promotional effortsDesigned and produced all print and media marketing materials Daily maintenance of website, intranet, and social media outletsCoordinated all internal and external communications including employee and business newsletters, mailings, and email messages Managed sponsorship and donations fund and maintained recipient relationsGenerated sponsorship and donations reports Oversaw all volunteer efforts including recruitment and logistics Coordinated all employee giving campaigns Coordinated all fundraising events including budgeting, event logistics, promotions, volunteer recruitment, and media coverage