Seasoned business executive, speaker, mentor and board member with 20+ years of marketing and general management experience spanning across software, hardware, tech services, B2B, B2C and IT. Focus on product and technology marketing includes bringing new products and services to market and developing pipeline and incremental revenue streams for existing products through partnerships and strategic alliances.Expertise in sales enablement, customer and sales content strategy, messaging and value proposition alignment and driving business relevancy.I've enjoyed working in both pre and post IPO companies and also built a small business that created an after-market for multi-media tools and IP.My work at Cisco focused on enabling customers to transform their organizations through business conversations with senior IT leaders and CXOs and creating scalable, replicable marketing initiatives that connect our POVs in the market to the plays running in country.At Salesforce, I led the organization responsible for the strategy, planning and execution of global, integrated go-to-market campaigns that drove pipeline, customer acquisition, loyalty and revenue generation across the portfolio. I also built and led the service marketing organization responsible for services pipeline..I also had a brief career in broadcast journalism and still enjoy writing, presenting and participating in industry speaking engagements as well as web and video broadcasts.Specialties: Marketing strategy, writing, persuasive negotiation, forging strategic partnerships, and driving ecosystem partner collaboration. Creating integrated, scalable global marketing programs that drive pipe and revenue. Global content strategy.