Kristen Smith Email & Phone Number

Nashville, Tn, Us

La Grange, Il, Us

Media strategy, planning, buying, and analysis - customized to client preferences.Please contact me at: kjmediasolutions@gmail.com

Milwaukee, Wisconsin, Us

• Lead media strategy for regional and national clients with budgets spanning $20K to $1M, delivering projects on time and ensuring goals and objectives are achieved while overseeing 1-2 team members as well as freelancers when required• Expert in providing a thought-leadership mentality due to industry experience and career accomplishments, delivering influential advice to clients while navigating fast-changing media/marketing landscape• Integral to the department transformation to a higher level of technology versus traditional media, leading to enhanced client satisfaction and proven retention due to the ability to track digital advertising, critical metrics, and detailed reporting• Initiated and executed changes to historical media mix for established client list based on emerging media trends including programmatic digital advertising and connected tv/OTT• Analyze and provide data analytics, as well as post-buy metrics and reports to clients, ensuring accuracy and efficiency throughout the end-to-end projects• Researched and vetted out several software systems to save in software costs due to innovative software implementation, resulting in improved efficiency of media buying systems and an impactful $10K+ savings per year• Experienced in reconciliation and media billing for clients with varying accounting needs, utilizing an advanced background in media buying to ensure accuracy• Clients served included: Edvest (TIAA-Cref), Educators Credit Union, Summerfest, Ice Age Trail Alliance, Kusel Equipment Co., George Webb Restaurants, Horizon Home Care & Hospice, Johnson Health Tech, Milwaukee Irish Fest, Acme United Corporation, Wyoming Weed and Pest Council

• Negotiated on behalf of the client and added value or additional spots at 20-40% below industry standard rates while supervising and maintaining upwards of $500K media budgets for clients• Established relationships with vendors to determine and negotiate best marketing opportunities, consistently exceeding client expectations in a highly competitive industry• Collaborated with creative department on best strategy for clients based on budget, developing smaller focused projects for clients• Clients served included: Landmark Credit Union, Milwaukee PBS, Respect Our Waters, Diversified Insurance Solutions, Greater Milwaukee Area Realtors, Milwaukee Bucks, YMCA of Metropolitan Milwaukee

Portland, Oregon, Us

• Successfully developed, planned, negotiated, executed, and maintained media buying strategies for markets nationwide across a variety of B2C and B2B clients, including strategizing grand opening of new client retail stores in Springfield, IL and Salt Lake City, UT• Utilized advanced industry knowledge to train 5+ professionals across the media team on new software and department procedures, allowing for operational cohesion and efficiency increases• Due to expertise in media buying and client strategies, consistently negotiated 10-20% higher media value over planned investment levels• Experienced in political advertising and utilizing media buying strategies in a sensitive market to ensure the best placement for clients• Clients served included: Scheels, Associated Bank, Rawhide Boys Ranch, Bayshore Town Center, Heroic Media, Summerfest, Political Advertising

Davenport, Iowa, Us

Us

• Provided leadership through strategizing, planning, and negotiating traditional media buys in 15+ markets, successfully executing annual contracts and sponsorships for in-stadium college and professional sports properties between $2M to $30M budgets• Analyzed, negotiated, and procured media for multicultural campaigns as appropriate, overseeing and approving complex media buys completed by media team of 3-4 before finalizing• Clients served included: American Family Insurance, Cousins Subs, Heartland Credit Union

Chicago, Illinois, Us

• Assisted Broadcast Media Director in creating and updating media processes for newly created broadcast buying department for newly acquired client in over 40 U.S. markets• Strategized, planned, negotiated, and executed tv and radio buys in 10+ markets• Trained and mentored new hires on department processes and systems – training 3-4 new hires• Clients: Culver’s Restaurants, Sargento, Old Wisconsin, Fresh Brands, Inc

West Des Moines, Ia, Us

• Provided mentorship and acted as an integral team member in a 12-member media staff department, consistently working with outside vendors and researching and updating client-facing database• Co-developed and maintained a customized website for audio spots resulting in more cost-efficient ad distribution to radio stations, saving 15-20% on ads• Planned, negotiated, and purchased radio, tv, newspaper, FSI and banner ads based on client directive, utilizing media experience to ensure successful buying strategies• Due to performance and leadership qualities, promoted from coordinator to planner/buyer within 1 year• Clients served included: Iowa Lottery, Wendy’s Restaurants, Lennox Heating & Cooling, Farm Bureau Insurance, Medicap Pharmacies, Kum & Go Convenience Stores