Kasra Saidi is a CEO and Co-Founder at Algae Cooking Club. He possess expertise in market research, marketing strategy, creative strategy, consumer insight, branding and 13 more skills. Colleagues describe him as "Kas is a smart, insightful, and hardworking strategist. He's capable of entering a project quickly, and effortlessly integrating and collaborating with the team on both the client and agency side. He can read a project - sometimes things have to move very fast, sometimes slower, Kas can work in either environment. Kas can build a deck, run a room and defend his insights. We've worked with Kas on a few projects and always look forward to the next one." and "Kas is one of those extremely rare individuals that actively make the work better. In the three years, I had the honor of working alongside him, Kas did a little bit of everything to not only make sure the product Sid Lee produced was best-in-class, but also that the culture of the agency matched our output. His work ethic is tireless. He’s always willing to roll up his sleeves and get things done, whether the responsibility falls squarely into his job description or he’s going above and beyond for the benefit of the team. He has high expectations for himself and those around him and is always pushing ideas and his own work forward to exceed those standards. During his time with Sid Lee, he led everything from large global experiential platforms for AB InBev to numerous new business pitches and client relationships critical to the agency’s success. Equally creative and strategic, Kas is a partner to creative teams, fellow strategists, account folks, partner agencies and clients alike. Kas has the unique ability to help the team stay upbeat and focused on the right things at those times when the process can be challenging. In fact, in those very moments, our ECD would often seek Kas out first to align on client feedback before providing direction internally. Kas brings a contagious positive energy to the office every single day. He makes people work better together. And maybe most importantly, he can always be counted on to add significant value to any and every project he touches. "