Kasandra Vandenenden Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Create, deliver, and follow social media activations and roll-out/ content schedules coordinating directly with artists & their teams as well as content teams. Have actively managed 10+ artist social accounts across platforms- Maintenance of artist DSP and social media profiles including updated profile photos, headers, bios, links, artist picks, etc.- Project manager for all active music releases & campaigns since September 2021. Create and maintain deadlines and deliverables for all assets.- Weekly meetings with label teams & artists- Create marketing materials surrounding release promotion (Press page, one-sheet, smart links, social graphics and video content, artwork) - Assist artist management team in executing all aspects of the department’s day to day initiatives- Execute release ingestion through our distribution partners and pitching to Spotify, Apple, Amazon & TikTok- Run digital ads across Google, Facebook, Instagram & TikTok- A&R research and presentation- Research & apply for funding opportunities for artists- Submit for all award and event considerations (JUNOs, CMW)

Toronto, Ontario, Canada

- Assisted with social media roll-outs for artists’ new releases.- Managed all company social media accounts. Developed and executed a social media strategy and content calendar.- Led the Juno submission process for our artist roster.- Weekly artist consumption report updates (generated from Media Connect, Apple Music For Artists and Spotify For Artists)- Weekly global project updates which included consumption, press, radio, social, touring etc. for select artists. - DSP Playlist tracking/updates via Chartmetric, Spot on Track, SFA, AMFA, etc.- Graphic design - Created social graphics daily for various artist projects. (For both Black Box socials and some artists socials depending on project)- Contributed in weekly A&R meetings.

Toronto, Canada Area

- Assisted in a media event for the Tag Heuer flagship opening. Handling media and influencer check in and guiding media throughout the event. Developed an event recap clipbook for the client afterwards including all media coverage and impressions for the event. - Wrote media pitches and created digital press kits for clients to be featured across Canadian media. - Executed an influencer marketing / gifting campaign for the client Outland Denim. - Media monitored and created press clippings. Updated client matrix with all media coverage for each client.- Assisted with building, updating and maintaining media lists and databases. - Created client graphics to be used in pitches to media, influencers and stylists. - Monitored and measured the success of PR tactics by creating client reports – campaign clipbooks and event recap clipbooks. Prepared media coverage and wrap up reports for clients. - Assisted with Holiday/rebrand gifting. These gifts were sent out to clients and Canadian media.

Toronto, Canada Area

- Worked directly with the President and VP assisting with the implementation of branded experiential marketing campaigns. Clients Included Warner Bros. Canada- Assisted in storyboarding and scriptwriting for Volkswagen Canada’s new 360 retail campaign.- On-site hand in the studio and on lifestyle shoots with Volkswagen Canada. Helped out on site when needed and assisted in making call sheets. - Managed all company social media accounts. Developed and executed a social media strategy as well as created a social media content calendar and blog calendar for which was followed for the duration of my time there.- Assisted at Warner Bros. Fan Expo activation promoting the movie The Nun. Prior to this, I helped with all of the logistics leading up to the event including sourcing items to make it a functioning activation and pre-planning.- Wrote a series of blog posts for the President of the company to put on his LinkedIn and the company’s LinkedIn page to be shared within their business network. Topics ranging from experiential to content to leadership.

Music Business Diploma, Music Business

Bachelor Of Public Relations, Public Relations, Graduated

Bachelor Of Design, Fashion Communication