As a director of the marketing team, we work to deliver our services to all of our customers, and my role included:- Co-founding MAKASEB as a performance-driven agency.- Team Building: Hiring +60 team members across all teams; Performance, Creative, Design, and Editors.- Hierarchy: Structuring the team's hierarchy to prioritize efficiency and quality of service delivered.- Overseeing: Following up teams with the respective team leaders and managers.- Customer retention: Sustaining an 80% retention rate, as retaining customers is our business's #1 priority.- Performance: Working with team leaders to sustain a growing learning curve for all team members.- Culture: Building a fair, welcoming, and encouraging culture where everyone is treated equally and fairly.

Worked as a B2B Digital Marketing Team Leader at this Saudi-Based company at their office in Cairo.Key Results:- Shifted the company's main traffic source from influencers as the single traffic source to Social (where the target audience are), Which resulted in 10X better CAC.- Grew Acquisitions by 493%, compared to 2019, after shifting to a SaaS model instead of a One-lifetime model.- We grew revenue by 63% compared to 2019.- Owned Content strategy to grow the main social account's audience by 400%.Job Responsibilities included:- Planning and Creating all digital assets for marketing in collaboration with the creative team.- Planning, execution, and management of digital marketing campaigns.- Reporting marketing campaigns overall performance and meeting monthly targets.

Worked as a part-time job for this multi-million pounds ecommerce business.Key Results:Scaled revenue by +450% compared to the previous year, resulting in a Gross Merchandise Volume of 7 figures. Job responsibilities included:- Planning all digital assets for marketing efforts.- Managing a budget of 250K monthly advertising budget.- Meeting monthly acquisition targets.

Worked with a dedicated team on some of companies products.Job included:- Creating all digital assets for marketing including videos, infographics, brochures, online banners and social media content.- Planning, execution, and management of digital marketing campaigns and paid campaigns.- Reporting marketing campaigns overall performance.- Meeting monthly 'Leads acquired' target.- Email marketing planning and management.

Worked as a social media marketing specialist and content creator at this B2B software company.My responsibilities included:- Planning, Creating and publishing of content across social channels.- Moderating social channels and also website's live chat to answer all customers requests.- Media planning and ads management for multiple B2B software products.

A Saudi-based company worked as a content creator and copywriter. My job description indicated full ownership of the content process for clients. It included:- Writing websites content.- Writing publications content (Brochures - Flyers - Company profiles).- Starting training for Social media marketing content.