Kasch Wilder Email & Phone Number

Bristol, Gb

City Of Bristol, England, United Kingdom

Designing Go-to-Market, Account-Based and B2B campaigns. Planning and measuring across strategy, technology & execution to test and grow performance capacity.

Bristol, England, United Kingdom

Helping clients use more of existing technology capability, unlocking better planning in account-based marketing, account-based experience, brand, communications, content & general paid media campaigns.

Bristol, England, United Kingdom

Designing Go-To-Market & ABM pilots that test & grow performance capacity. Helping clients retain growth by:- advocating for audience-focused methodology- planning activation for brand, demand generation campaigns - planning re-targeting methodology with trust & credibility content experiences- planning Go-to-Market strategy in account-based experience (ABX) and account-based marketing (ABM) for mid-market enterprise organisations- marketing diagnostics: auditing ad accounts & B2B orchestration platforms to boost efficiency & align strategic media plans with implementation - managing in-channel execution of scaled paid media programs- identifying brand opportunities to boost trust + credibility in the buying journey- getting the tracking right**Getting tracking right means identifying campaign data, getting that data to the right places, and helping clients to use that data to make holistic decisions across the business.

Bristol, England, United Kingdom

Campaign planning, execution and evaluation. Supporting ABM & demand generation clients to be increasingly rigorous in testing, and in gathering & acting on timely insights in b2b comms planning.

Bristol, England, United Kingdom

Campaign planning, execution and evaluation. Specialised in early-stage and pilot ABM (Account-Based Marketing) programmes for enterprise software & technology integration products, marketing to enterprise buying groups across EMEA in public sector, manufacturing, financial services, retail, telco and utilities verticals.

London, England, United Kingdom

Client-facing hybrid PM, responsible for delivery & continuous improvement on multi-channel social impact, messaging and brand campaigns centered on people.Also served as UK interfacer with global agency Ops counterparts (5 offices), hosting UK Resource Planning & supporting Revenue Recognition process within the Account Management team.Briefed consultancy challenges in to Strategy, Creative & Communications teams across the agency’s full offering; Audience & strategy, political advocacy, public mobilisation, behaviour change, storytelling, branding, social, technology & digital fundraising.

London, England, United Kingdom

Hybrid role across creative agency & technology sides of the consultancy. On the agency side I supported creative delivery agile process, and facilitated project/retainer resourcing & project operations reporting for the Account Management team.On technology, I delivered first/second line SaaS support and onboarding for a leading multi-channel advocacy platform (BSD Tools), built & loaded emails with automated workflows, serviced UK/EU campaigns using email, web & digital campaigning tools on a unified CRM.Key tasks: briefing scope & requirements to cross-functional teams, owning project documentation and maintenance (status internal / external, backlog, PIDs), reporting on profitability, budget burn and people capacity, solving global cross-office project team solutions.

Oxford, United Kingdom

Managed new client on-boarding & digital services activation, partnering with SME and major automotive retailers seeking advertising exposure with in-market buyers, across the brand site & wider commercial website network. Role featured a designated portfolio of clients & key accounts, collaborating with Business Development & Technology teams, network & implementation partners, to ensure rapid activation of digital services.Learnt critical importance of iterative digital product improvements that put the customer at the heart of sprint plans & releases. Also responsible for contributing to revenue health and growth of existing accounts, bettering the sales operations process & improving integration with client websites.