Kasey Baker, Ma Email & Phone Number

Wichita, Kansas Area

As the Director of Marketing and Communications for Greenwich AeroGroup, Kasey Baker spearheads the planning, development, and execution of all the organization’s branding, marketing strategies, marketing communications, and industry media and public relations activities. Orchestrate all aspects of digital and traditional marketing, including advertising, brand management strategy and development, sponsorships, multi-media campaigns, PR, customer-facing content, publication, websites, tradeshows, and customer relationship management. Lead internal and public relations communications and industry media outlets relations.

Wichita, Kansas Area

As the Manager of Marketing and Communications for BOMBARDIER's Service Network, Kasey Baker directed all marketing and communications for Bombardier’s six Business Aircraft Service Centers by developing executing marketing and strategic planning initiatives to promote brand awareness and increase sales. Oversaw multi-media campaigns employing event sponsorships, direct mail, social media, e-mail and Internet, tradeshows, newsletters, and advertising. Liaised with multiple internal stakeholders on new product launches to develop competitive positioning, maximize promotional efforts, and coordinate trade show exhibits. Supported all business leaders for public speaking opportunities by developing executive communications, talking points, and presentations for special events. Managed customer satisfaction and corporate promotional stores. ➤ Generated marketing campaigns gaining $2,270 for each dollar spent in 2009 and 2010➤ Retooled and implemented an electronic customer satisfaction survey to reduce the number of days until customer return by 20 days and increase overall network return rate from 35% to 47%➤ Pioneered a brand message and advertising campaign to enhance the company’s image within the aircraft maintenance community in North America and Canada➤ Liaised with Bombardier’s home office to ensure cohesiveness in internal communications, visibility, and overall strategy

Wichita, Kansas Area

As the Director of Communication and Marketing for Newman University, Kasey Baker advanced the organization-wide marketing efforts, focusing on community outreach, partnership relations, and market development to consistently increase brand awareness. Launched a strategic plan to outline divisional objectives and ensure achievement. Served as the academia organization’s spokesperson and managed crisis communications. ➤ Initiated marketing strategies to consistently increase enrollment, achieving 47% growth in freshman enrollment, 11% increase in full-time equivalence, and a 7% rise in 2003 headcount➤ Instituted a more sophisticated brand message to boost the organization’s image from a regional community college to a competitive university, well received by students, the board of directors and donors➤ Directed the production of 400+ marketing pieces annually to conform to brand specifications➤ Enhanced internal operations by standardizing policies and processes for designing, approving and finalizing collateral material➤ Served as spokesperson for the University

Wichita, Kansas Area

Tesol Certificate, Teaching English To Speakers Of Other Languages

Master Of Arts - Ma, Mass Communication/Media Studies

Bachelor Of Arts - Ba, Broadcast Journalism