Kasey Hewitt Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Valley View, Oh, Us

Dallas, Tx, Us

-Works cross-functionally with multiple internal teams and external contract writers to develop new content for demand generation, SEO, and brand awareness.- Increased brand visibility and social engagement by managing all corporate social media channels and the employee advocacy platform.- Researches trends and keywords to guide content creation and a content calendar, ensuring a consistent cadence of relevant content.- Provides significant digital demand generation support with landing page creation and optimization, email development, and website maintenance and optimization.- Manages external contract writers and translation services, meeting deadlines and remaining within budget.- Owns monthly newsletter programs for prospects and partners to help drive website traffic, reinforce brand messaging, and create more sales pipeline.- Implemented email signature system company-wide, allowing Marketing to promote different initiatives in different regions and departments while maintaining a consistent format and driving brand recognition.

New York, New York, Us

- Maintained and updated SecurityScorecard’s corporate website, while implementing keyword research and crafting strategies to enhance search engine optimization.- Maintained relationships with both B2B digital marketing agency and developer agency, overseeing approval, creation, and optimization of various digital marketing initiatives, including paid advertising, SEO marketing, and website content management.- Independently managed the entire blog calendar by conducting SEO keyword research for topic selection, assigning blogs for drafting, overseeing editing and content creation, and scheduling blog posts within the content management system.- Boosted overall organic website traffic and increased organic blog traffic.

New York, New York, Us

- Led marketing initiatives, formulated data-driven strategies, and executed special projects.- Assisted in daily website management, optimizing content, and overseeing paid ad activities. Composed, proofread, and edited creative and technical content across various mediums.- Played key role in rebranding and relaunching of marketing website, which involved defining new messaging, rebrand of colors, editing copy, strategizing SEO improvements, integrating metadata, structuring website URLs, managing project timelines, and coordinating implementation with the development agency.- Autonomously managed email newsletter program, overseeing the creation and maintenance of four distinct newsletters tailored to different segments, including customers, prospects, partners, and event attendees, with a combined recipient base of over 200K recipients per month.

New York, New York, Us

- Wrote, proofread, and edited creative and technical content across different mediums.- Independently led newsletter program: created and managed four newsletters targeted at different segments with over 200K recipients in total.- Ran LinkedIn, Twitter, Facebook, Instagram, and YouTube channels leading to significant increase in followers, impressions, shares, and engagement rates.

New York, New York, Us

- Developed the end-to-end organic social media strategy, execution, and growth of SecurityScorecard’s social presence.- Oversaw numerous marketing programs and daily operations, demonstrating exceptional prioritization skills to consistently meet deadlines.- Managed the company’s social media presence, including LinkedIn, Twitter, Facebook, Instagram, and YouTube channels, resulting in a substantial surge in followers, impressions, shares, and engagement rates.- Administered all post-event follow-up activities, including verifying lead lists, placing leads in nurture streams, generating emails, and tracking opportunities and conversions.

New York, New Jersey, Us

- Assisted in the development of new e-commerce and CMS sites including developing marketing materials, writing copy and effectively utilizing Shopify, Word Press, and BPM for content creation. - Drove strong online presence with omni-channel marketing activities, constantly seeking opportunities to optimize audience engagement. - Administered email marketing to track analytics, importing new leads, and monitor bounce rates and opt outs. - Created engaging content, developed effective schedules for posts, and managed social media platforms for all corporate channels

Petros, Tn, Us

New York, Ny, Us

• Placing radio insertion orders/ monitoring traffic• Supporting and assisting various departments• Acquiring research/ insights for RFP's & campaigns• Constantly formulating excel spread sheets to monitor & organize dailyadministration duties within the agency• Overlooking/ editing copywriting drafts for campaigns

Master Of Science - Ms, Social Media & Mobile Marketing

Bachelor’S Degree, Advertising