Kasey Mccarthy Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

Own and develop detailed technical, on-page SEO and editorial content strategies for ongoing client retainers, net new website and ecommerce builds and redesigns resulting in a Sitecore Customer Value/Impact Award for the Worldwide Express (WWEX) ongoing SEO, SEM and Content Strategy retainer programExecute and present detailed analytics assessments on the success of client retainer programsProduce in depth SEO audits to prioritize technical and on-page SEO optimizations to implement in collaboration with the development teamConduct competitive assessments, content audits and gap analyses to create a content matrices and the client’s overarching web content strategyCollaborate seamlessly with cross-functional teams such as design, UX, data analytics, copywriters and back and frontend developers, enhancing the project's overall success and ensuring SEO best practices are followed

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Led and executed ongoing data-driven SEO, content strategy, email marketing and conversion rate optimization strategies for 9 high priority B2B clients resulting in metrics like a 173% increase in organic traffic and a 240% increase in ecommerce transactions YoYConducted trainings and mentored team of 4+ digital marketing professionals to further their knowledge on analytics, technical, on-page SEO and content strategy

Greater Minneapolis-St. Paul Area

Led and executed ongoing data-driven SEO, content strategy, email marketing and conversion rate optimization strategies for 9 high priority B2B clients resulting in metrics like a 173% increase in organic traffic and a 240% increase in ecommerce transactions YoYConducted trainings and mentored team of 12+ digital marketing professionals to further their knowledge on analytics, technical, on-page SEO and content strategy and progress the effectiveness of their digital strategies for their clients.

Greater Minneapolis-St. Paul Area

Managed and created ongoing results-driven SEO and content strategies on a list of 20 B2B clients with a key achievement of increasing a client’s ecommerce transactions by 159% YoYTrained and mentored my support specialist so they would be prepared to become a specialist themselves.

Greater Minneapolis-St. Paul Area

Supported digital marketing specialists on their list of clients while being trained on SEO and digital marketing.

Greater Minneapolis-St. Paul Area

Build and manage brand image on social mediaLeverage Google Analytics to understand user behaviorGrow digital marketing ongoing projects at this startup

Greater Chicago Area

• Experience editing and creating strategic website content in Drupal• Ensuring marketing campaigns are cohesive across digital, social and in-mall platforms• Lead the marketing aspect on a comprehensive summer intern group project that we presented to the board of executives for potential execution

Wayzata, Minnesota

• Greet guests and express a positive attitude to welcome them• Develop teamwork skills in communicating with other staff members• Understand and deal with high pressure situations with ease

Minneapolis, Minnesota

• Organize concerts combined with visual artist displays to highlight social issues• Coordinate artists and discuss event details with art galleries and venues• Manage the budget and marketing plan for the start-up partnership

Bachelor Of Science - Bs, International Business, Minor In Spanish

Activities and Societies: Delta Sigma Pi, Professional Business Fraternity

Study Abroad Fall 2017 Madrid, Spain

• Progressed Spanish speaking and cultural skills within a Spanish household • Increased my understanding of global, economic.

Study Abroad: “The Chemistry Of Brewing,” Germany And Belgium January 2017

• Fulfill lab science requirement • Gain a deeper understanding and acceptance of other cultures

Study Abroad Semester Fall

• Develop ability to be more flexible and adaptable in changing environments • Gain independence and time management skills in a new.

Study Abroad: “Business Spanish,” Seville, Spain January 2016

• Gain the ability to practice a second language inside and outside the classroom • Develop Spanish skills for a business environment