Kasey Dickson Email & Phone Number

Ridgland, Ms

Promoted during property transition from Simon Property Group to Northpark Realty, for this 985,000 square-foot Pacific Retail Capital Partners property regarded as Mississippi’s premier indoor shopping destination with more than 120 in-demand stores and specialty shops. Liaison to location and national brand operators including Dillard’s, JCPenney, Belk, H&M, Victoria’s Secret, Windsor, Hollister & Co., Pac Sun, and Buckle, The Med Grille, Steak Escape, Stir Fry 88, Kelly’s Cajun Grill, Chick-fil-A and more.Principal accountability for management operations and marketing, leasing, financial performance and reporting, client relationships, and employee motivation and development. Led Operations, Accounting, Specialty Leasing, and Marketing departments with 8 direct reports. Directed the preparation and implementation of all annual financial reports including an annual budget of $4M as well as management plans, marketing plans, marketing budgets, and annual reporting.Notable contributions:Assisted with vendor, tenant and customer coordination during $25M full-scale, 10-month renovation.Led closure and re-opening of 985,000 square-foot retail facility during the COVID-19 pandemic.Managed property’s capital to budgeted levels and achieved budgeted net operating income for property.

Northpark Mall, Ridgeland Ms

Developed and executed local event programming increase daily foot traffic and retail sales. » Promoted and communicated activities across all social media platforms and local media» Supervised execution of a million-dollar open-network gift card program » Gained key consumer insights by interacting with customers, tenants and vendors regularly» Recognized as “Diplomat of the City of Ridgeland Chamber of Commerce”

Performed monthly maintenance of multiple client websites for this small business that provides smart and functional solutions for businesses and organizations looking for their "tech-edge". Performed daily posts, content/image changes, page development and technical support. Participated in new client research, sales presentations and monthly reporting.

Jackson, Mississippi Area

Assisted Marketing Director with new market research, sales meeting coordination and the preparation of marketing documents for this leader in economic development, tourism and real estate development marketing. Created and managed daily sales reports, production schedule updates, budget projections and monthly invoicing.

Developed and executed long and short-term strategic marketing programs to increase revenue while supporting the specific goals and objectives of the marketing department for this publicly traded real estate investment trust that was acquired in April 2007 by an investment group composed of Simon Property Group and Farallon Capital Management. Strengthened the awareness of Northpark Mall as a medium for local businesses to interact with customers in a predetermined buying atmosphere. Prepared partnership marketing presentations, updated website and created email blasts promoting in-mall partnership events and store sales campaigns.

Jackson, Mississippi Area

CUSTOMER RELATIONSHIP MANAGER (August 2002 to May 2004)Controlled all aspects of direct mail campaigns for the new customer development, retention customer development, and inactive customer development stages of the proprietary customer lifecycle for this iconic American luxury retailer. Led overall strategy to increase the average purchase per account, decrease one-time buyers and decrease attrition. Researched shopping patterns, established stage-related incentives, assisted in collateral development and provided stage-related analysis to respective store credit card executives and senior leadership. IN-STORE MARKETING COORDINATOR/CUSTOMER ACQUISITION MANAGER (March 1999 to August 2002)Established and managed incentive programs for regional and store management as well as store associates during peak expansion of the company’s nameplates. Planned, created, launched and managed pre-qualified mailings for new store openings, re-openings and store conversions. Achieved company’s new proprietary account goal for three consecutive years. Prevented stores from incorrectly charging $157,000 to the corporate incentive account.CUSTOMER SERVICE REPRESENTATIVE - PART-TIME (March 1996 to March 1999)Opened new credit card accounts and assisted customers with discrepancies related to store credit card.