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Kasey Hurlbutt is a founder, change management consultant, project manager, brand strategist, professional engineer, health coach, and TEDx speaker with over 15 years of experience in engineering, marketing, and wellness. She is passionate about workplace well-being and how it intersects with mental health, climate change, and diversity, equity, inclusion, and justice (DEIJ).As the co-founder of Bask + Being, she helps companies like Salesforce, Jacobs, Apple's Media Arts Lab, and Kaiser Permanente improve their employee and business health, at the same time. She uses data-informed strategies, accessible science, relatable stories, and practical tools to shift the way people experience workplace wellness and mental health. She also leads a burnout prevention program for teams and leaders, and facilitates workshops that offer work-friendly wellness tools and foster connection and belonging.As a project manager at The Wathen Group, she provides senior strategic expertise on employee engagement and empowerment programs. She successfully led a global rebrand and culture program for CH2M, an engineering company with 25,000 employees, that resulted in a 2% decrease in voluntary attrition and multiple awards. She managed a $8 million budget, over 1,000 tasks, 20 projects, and half-dozen project managers across five continents.Kasey's journey to wellness and entrepreneurship was inspired by her own personal challenges and transformations. She overcame PTSD from two traumas and burnout from a major program she led. She quit a Fortune 500 executive track to teach yoga for minimum wage, while she healed and explored different career paths. She is committed to (re)building an economic ecosystem that is inclusive, just, and equitable for people and the planet. She lives in two SFs—Santa Fe and San Francisco—with her enthusiastic pup, Tucker.
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Gtm And CommunitySidebarLos Angeles, Ca, Us -
FounderBask + Being Jan 2019 - PresentLos Angeles, California, UsWell+being is the new employee engagement.Human well+being is the secret to long-term business success, and cultivating an inclusive, balanced workplace is the first step to achieving this goal.Bask and Being transforms exhausted, stressed employees into engaged teams that are courageous, healthy, and purpose-driven. This is backed by our tried and true, data-informed strategies. CEOs, SVPs, HR professionals, and rad leaders don’t just hire us for results – they hire us to make a positive, long-lasting impact on their team and culture.We offer a burnout prevention program for teams and leaders. We facilitate workshops that offer actionable work-friendly wellness tools and help teammates feel more connected. And we engage employees in creating strategies that improve employee and business health at the same time. -
Project ManagerThe Wathen Group Jan 2017 - PresentMorristown, New Jersey, UsKasey Hurlbutt is a Professional Engineer (PE) based in Los Angeles and provides senior strategic expertise on employee engagement and empowerment programs. She served as the program manager for CH2M’s global rebrand and culture program, of which safety played a central role. Kasey’s leadership galvanized grass-root ambassadorship and executive-level endorsement to create a value-based brand and culture reboot. She managed an $8 million budget, over 1,000 tasks, 20 projects and half-dozen project managers across five continents to deliver a world-class, award-winning employee engagement communications strategy, ambassadorship program, and brand that yielded a 2% YOY decrease in voluntary attrition despite major organizational restructuring.Before accepting the opportunity to lead the brand and culture program, Kasey served as a stormwater engineer on major light rail and bridge programs in Portland, Oregon, and deputy quality assessment manager on the Portland-Milwaukee Light Rail expansion. -
Marketing And Brand ManagerCh2M Aug 2014 - May 2015Englewood, Colorado, UsLeading a brand and culture transformation program for an engineering company with 25,000 employees around the globe requires thick skin, determination, patience, strong change management, smart strategy, excellent communication and follow-through. I've stewarded the brand and culture program for CH2M since February 2012 through discovery, strategy, design and now implementation. The program is designed to amplify our corporate business strategy, fortify our culture, train our employees how to live the brand, engage executives and employees as brand ambassadors, equip our sales team with mobile, dynamic information and sales tools and expand client perceptions of what CH2M can do for them. It rolls out this April.Specific responsibilities include:-Managing scope, schedule and budget of 1,000 tasks across more twenty projects-Managing agency relationships and executive buy-in, reviews and approvals-Managing and collaborating with teams in more than twenty countries, including over 8 weeks of work experience in Abu Dhabi, Dubai, Doha and London-Managing the transition of brand assets-Managing brand ambassador program for over 800 employees in 15+ countries-Writing and channelizing internal communications on brand and culture-Strategic consulting to digital, corporate strategy and talent acquisition teams-Managing external communications, PR and marketing associated with brand launch-Managing integrated marketing between sales and talent acquisition teams (print and digital)-Coaching a matrixed team of more than 50 people-Directing (brief design, review and approvals) of brand launch assets-Copywriting and creative design and execution of some brand assets-Managing the training of power users and general employees-Developing and managing a first-in-kind culture change-management program -
Global Brand ManagerCh2M Sep 2012 - Jul 2014Englewood, Colorado, UsBrand Strategy and Expression: Led internal and external research and synthesis efforts to develop global brand identity (purpose, values and personality) and architecture (masterbrand strategy and portfolio organization). Managed executive presentations and feedback incorporation. Collaborating to translate strategy in creative expression: tone of voice and visual identity.Brand Integration: Integrating acquired brands into the masterbrand strategy (portfolio offerings and cultural identity). Experience working along brand interfaces with M&A/Finance (amortization of acquired brands), HR (visas and employee contracts), legal (trademarks, licenses and legal entities) in highly complex regulatory environments (e.g. UK and Middle East).Brand Activation: Enterprise education and championship; developing brand governance in a highly matrixed organization; translating brand into value-based behaviors; implementing management tools to drive brand consistency and governance, as well as marketing efficiency.Marketing and Advertising: Collaborated with Talent Acquisition to develop digital (banner) and print (trade magazine spreads) recruitment advertisements that reflected "branding from the inside out". Brand Metrics: Achieved executive support by positioning as a catalyst and guide for strategic decisions and unifying force for organizational behavior. Developing an integrated metric system to demonstrate brand impact on recruitment, retention, growth (top-line) and efficiency (bottom-line).Agency Partnerships: Adopt "partnered" approach to working with agencies. Seek out agencies and contractors that solve traditional brand, marketing and advertising problems in original fashions that creatively leverage both the old and the new.
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Water EngineerCh2M Oct 2009 - Sep 2012Englewood, Colorado, UsSustainable Design: Focus on integrating stormwater treatment and conveyance systems into built environments. Experience designing for Low-Impact Development (LID), Green Stormwater Infrastructure (GSI), and Green Roads requirements in Portland and Seattle areas.Data Management and Sustainability Reporting: Experience managing, trending, and reporting data for corporate sustainability reporting. Design metrics and key performance indicator to measure sustainability at project, program, and enterprise levels.Brand and Identity: Project manage market research and employee engagement surrounding enterprise brand and identity. Integrate go-to-market and business strategy with brand expression and execution. Employee Engagement: Experience pitching programs to improve communication with and engagement of GEN Y to senior management and c-suite. Development and execution of multiple engagement programs.
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Co-ChairmanCamp Kesem Sep 2008 - Jul 2009Covina, California, UsThis was, and might very well always be, the best job of my life! Camp Kesem is a one week summer camp for kids, ages 7-17, whose parents have cancer. My first three years at Stanford I served as the Sports Counselor and Girls Teen Counselor. My next two years I helped run the camp as the director of recruitment and counselor trainning, then as the co-chairman where I helped with our private donations, counselor recruitment and training and programming. The camp raised over $100,000 each year and sent 120+ campers and 60+ counselors to the best week of their year.
Kasey Hurlbutt Skills
Kasey Hurlbutt Education Details
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Stanford UniversityCivil And Environmental Engineering -
Stanford UniversityEnvironmental Engineering
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La Canada High School
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Health Coach InstituteHealth Coach
Frequently Asked Questions about Kasey Hurlbutt
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What skills is Kasey Hurlbutt known for?
Kasey Hurlbutt has skills like Water, Sustainability, Environmental Engineering, Project Management, Marketing, Strategy, Water Resources, Water Treatment, Civil Engineering, Environmental Awareness, Public Speaking, Management.
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